Account Based Marketing Demand Generation Specialist

🕒 il y a 2 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de performance

👻 Score fantôme 25%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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SEEBURGER

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1986

💼 Conseil

📦 Logistique

🔌 API

Consulting • Logistics • API

SEEBURGER est un fournisseur de services d'intégration et de logiciels qui se spécialise dans la connectivité sans faille entre applications, personnes et processus. Leur plate-forme Business Integration Suite (BIS) propose une solution centralisée pour divers besoins d'intégration, y compris B2B/EDI, la gestion des API, les transferts de fichiers et l'automatisation. Fort d'une histoire remontant à 1986, SEEBURGER soutient plus de 14 000 clients à travers le monde, offrant des solutions d'intégration robustes basées sur le cloud et sur site, qui améliorent l'efficacité opérationnelle dans de nombreuses industries.

Description

• Plan, execute, and optimize global demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution • Support integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms • Collaborate with the Director Growth & Brand, Content, Design, Product Marketing, Sales, Regional Marketing, and external agency partners • Monitor campaign performance and optimize conversion rates throughout the marketing funnel • Support lead nurturing and engagement programs with Sales and Marketing stakeholders • Execute targeted ABM programs for strategic accounts and key market segments • Identify target accounts, buying centers, and engagement opportunities with Sales teams • Develop personalized content journeys and campaign experiences for target accounts • Analyze account engagement, campaign influence, and pipeline contribution • Support alignment of marketing and sales activities within ABM initiatives • Publish, update, and maintain marketing content in CMS platforms • Create and build landing pages from existing content and campaign assets • Optimize website content for lead generation, user experience, SEO, and conversion performance • Ensure content quality, consistency, and brand-guideline compliance • Coordinate content updates across global websites and campaign landing pages • Monitor and analyze campaign and ABM performance using marketing and analytics tools • Create reports on lead generation, account engagement, conversion rates, and pipeline contribution • Identify optimization opportunities using performance data and user behavior • Support A/B testing and continuous improvement initiatives

🎯 Exigences

• Degree in Marketing, Communications, Business Administration, or a comparable qualification • Experience in Demand Generation, Digital Marketing, Account-Based Marketing, Marketing Operations, or a comparable environment • Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies • Experience with marketing automation, CRM, and analytics platforms • Hands-on experience with CMS platforms such as TYPO3 and WordPress • Ability to independently create and publish landing pages and web content based on existing marketing materials • Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices • Analytical thinking and a data-driven approach to campaign optimization • Strong organizational and communication skills • Excellent German and English language skills, written and spoken • Ability to work with global Marketing, Sales, Product, and external agency teams

🏖️ Avantages

• 30 vacation days plus extra days off for volunteer work and on your birthday • Christmas bonus • Subsidy for company pension scheme • Childcare allowance • Bike leasing • Germany ticket • Tax-free benefits via Edenred • Private accident insurance • Digital learning platforms • Internal and external training offers • EGYM Wellpass access to thousands of sports and wellness offers • Stress prevention • Health days • Vaccinations • Quiet and relaxation room • Modern work at the campus with coffee bar, cafeteria, and free drinks • Summer and winter parties • Afterworks • Sports groups • Own band • Participation in events like B2Run • Opportunity to directly influence pipeline growth and marketing performance • High degree of ownership and creative freedom in a dynamic, international environment • Supportive atmosphere and family environment • Wide range of opportunities and secure jobs