Growth Marketing Manager

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Sembi, pas via un site d'emploi

Repérée par Remote Rocketship il y a 8 jours

Toujours ouverte sur le site de Sembi. Vérifiée il y a 1 heure.

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Sembi

201 - 500 employés

Fondée en 2023

☁️ SaaS

🔐 Sécurité

🤝 B2B

SaaS • Security • B2B

Sembi est un fournisseur SaaS B2B qui propose une gamme unifiée d'outils de qualité et de sécurité logicielle. Il offre des solutions de gestion des tests, d'automatisation, de reporting et d'optimisation des tests pilotée par intelligence artificielle (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise) ainsi que des solutions de sécurité applicative et d'analyse de code (PreEmptive, Kiuwan). Sembi se concentre sur la simplicité d'utilisation, l'évolutivité et le support de niveau entreprise pour aider les équipes de développement et de QA à améliorer la qualité, renforcer la sécurité et accélérer la livraison des produits.

Description

• Define and champion growth marketing strategies and go-to-market vision for assigned brands or product lines • Drive demand and pipeline generation through paid, organic, and owned channels • Increase lead volume, lead quality, and conversions • Use analytics tools to monitor campaign performance • Run A/B tests and growth experiments to refine tactics and uncover opportunities • Collaborate with Product, Sales, Customer Success, paid media, product marketing, content, lifecycle, and other teams • Deliver high-value, high-quality campaign initiatives • Establish and promote the brand as an industry thought leader • Build brand recognition and resonance through consistent, high-quality messaging • Manage the marketing budget efficiently • Provide regular performance reports on key growth metrics • Inform agile decision-making through performance analysis • Optimize campaigns to improve qualified lead volume, funnel conversion rates, self-service and sales-assisted pipeline, CAC, and CLV

🎯 Exigences

• 5+ years in B2B marketing • Strong focus on demand generation, digital channels, and content strategy and execution • Track record of working with and executing affiliate, influencer, or community growth strategies is a bonus • Bachelor’s degree in Marketing, Business, Communications, or a related field • Familiarity with AI marketing tools and workflows • Familiarity with Salesforce or HubSpot CRM systems • Familiarity with Google Analytics • Familiarity with Google and Microsoft paid media tools • Familiarity with LinkedIn paid social tools • Familiarity with SEO tools such as Ahrefs and SEMrush • Familiarity with marketing automation platforms • Experience with ABM platforms such as 6sense and ABM processes, best practices, and campaign management is a significant advantage • Skilled in interpreting data, tracking KPIs, and making data-driven decisions • Excellent communication and collaboration skills • Experience managing cross-functional marketing initiatives • Enthusiasm for A/B testing and growth experiments

🏖️ Avantages

• Equal opportunity employer • Candidate personal information processed securely for recruitment and hiring purposes • Resume data of unsuccessful candidates securely deleted within twelve months of the hiring decision unless otherwise required or consented • Rights to request access to, correction of, or deletion of personal information under applicable privacy laws

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