Account Strategist

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SmartBug Media

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

SmartBug Media est une agence de marketing digital à service complet spécialisée dans l'utilisation de la plateforme HubSpot pour aider les entreprises à croître. Elle offre une gamme de services incluant l'intégration HubSpot, le marketing, les ventes, le service, le contenu, le commerce et les pôles opérationnels. SmartBug Media accompagne des clients dans divers secteurs tels que la santé, l'éducation, la fabrication et les logiciels SaaS à travers des stratégies de génération de demande, d'opérations de revenus, de médias payants, de services web, de dynamisation des ventes et de réussite client. L'agence se concentre sur l'augmentation de l'efficacité marketing et commerciale à travers des stratégies éprouvées, l'automatisation et des formations pratiques. Ses distinctions en tant qu'agence numérique HubSpot primée soulignent son engagement à créer des solutions évolutives pour une croissance prévisible et résiliente.

Description

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. • Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. • Build strong, trust-based relationships with clients to support retention and upsell opportunities. • Lead client meetings, communicating insights, results, and recommendations clearly. • Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. • Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. • Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. • Provide guidance, mentorship, or training to less experienced team members. • Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. • May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. • Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. • In some cases, provide execution support to Leads on more complex accounts. • Independently manage the execution alongside client management for smaller clients. • Monitor performance via dashboards and ensure reports reflect current data and actionable insights. • Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.

🎯 Exigences

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required). • At least 2 years of client-facing or customer service experience. • Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred. • Demonstrated ability to manage complex campaigns and meet performance goals independently.