Vice President, Brand and Market Strategy

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SOCi, Inc.

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2012

🤖 Intelligence artificielle

🤝 B2B

🛍️ eCommerce

Artificial Intelligence • B2B • eCommerce

SOCi, Inc. est une plate-forme de marketing digital transformative conçue pour les entreprises multi-sites, offrant une suite d'outils propulsés par l'intelligence artificielle. Leur plate-forme innovante SOCi permet aux entreprises d'automatiser et d'optimiser leurs efforts de marketing local grâce à diverses applications telles que Genius Search, Genius Social et Genius Reviews, en se concentrant sur l'amélioration de la visibilité et de l'engagement à travers tous les sites. En rationalisant les flux de travail et en employant l'IA, SOCi aide les marques à maximiser leur présence en ligne et à répondre efficacement aux interactions des clients.

Description

• Define and evolve SOCi’s category narrative, positioning, and messaging architecture • Establish a clear, differentiated point of view that answers: why change, why now, why SOCi • Ensure consistency of narrative across brand, product, sales, and executive communications • Shape how analysts, media, customers, and the market understand SOCi • Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints • Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions • Lead and scale a high-performing brand and creative organization • Own SOCi’s earned and owned media strategy to build market authority and executive visibility • Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications • Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers • Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs • Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media • Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging • Elevate executive presence through keynotes, bylines, interviews, and industry influence • Ensure SOCi maintains a strong and differentiated voice in the market • Lead and mentor the Product Marketing function, including a Sr. Director and team • Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative • Provide strategic oversight across messaging frameworks • Drive consistency between brand narrative, product messaging, and revenue strategy

🎯 Exigences

• 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment • Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-performing teams as well as growing revenue • Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes • In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch • Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers • Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace • Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate • You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization • Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned • Bachelor's degree in a related field

🏖️ Avantages

• Health insurance plans, dental, and vision • Wellness incentives • 401(k) plan with employer match • Flexible paid time off • Quarterly wellness days • Paid holidays • Unique employee engagement programs