Director, Content Marketing – Cyber-Security

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $141 000 - $235 000 / an

⏰ Temps Plein

🔴 Expert

👮‍♂️ Cybersécurité / Ingénieur Sécurité

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Sophos

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1985

🔒 Cybersecurity

☁️ SaaS

💰 Post-IPO Equity en 2021-08

Cybersecurity • SaaS

Sophos est une entreprise leader dans le domaine de la cybersécurité, spécialisée dans la protection des entreprises contre les menaces informatiques avancées. La société propose une suite complète de solutions de sécurité, incluant la protection des endpoints, la détection et réponse gérées (MDR), la sécurité des réseaux et la sécurité dans le cloud. Avec une approche axée sur la prévention, Sophos vise à stopper les ransomwares et autres menaces électroniques avant qu'ils ne causent des dommages. Sophos fournit des services tels que la recherche de menaces, la formation à la sécurité et le support opérationnel pour assurer une défense robuste contre les cyberattaques. Leurs solutions s'adressent à divers secteurs comme la finance, la santé, le gouvernement, la fabrication et la distribution. La plateforme Sophos Central offre une gestion centralisée de la sécurité, s'intégrant parfaitement à l'infrastructure informatique existante pour renforcer la posture de sécurité.

Description

• Own and evolve the global content marketing strategy to support brand awareness, new logo growth, customer expansion, product launches, customer retention, and thought leadership. • Translate business objectives into actionable content plans across the entire buyer and customer lifecycle. • Lead content planning and prioritization across channels, audiences, and regions. • Ensure all content aligns with brand messaging, positioning, and strategic product marketing narratives. • Drive the use of AI in content creation, transforming the way we approach workflows (not just tasks), evolving the role of the team in the AI era, and effectively balancing AI with human expertise and oversight. • Lead, mentor, and develop a team of regionally-dispersed content creators • Establish clear roles, workflows, and metrics to ensure operational excellence. • Foster a culture of creativity, collaboration, and continuous improvement. • Oversee the development of high‑impact content including thought leadership, whitepapers, case studies, web pages, email copy, video scripts, social content, and more. • Review and elevate content quality, ensuring clarity, accuracy, consistency, and brand alignment. • Partner with our Brand/Creative Services teams to collaborate on the delivery compelling multimedia content. • Work closely with the wider marketing and Go-to-Market group to understand priorities and turn them into effective content strategies. • Ensure content supports key commercial initiatives such as campaigns, launches, ABM programmes, sales enablement, and customer expansion. • Build strong internal relationships to source insights, customer stories, and subject‑matter expertise. • Own the effective communication of content resources and how to take advantage of them across the marketing and wider go-to-marketing group, ensuring communications are aligned with broader internal communication efforts. • Define content KPIs tied to business outcomes. • Track content performance using analytics tools and deliver regular insights and recommendations. • Drive a culture of experimentation and data‑driven optimisation across formats and channels.

🎯 Exigences

• Proven ability to connect content strategy to commercial outcomes, revenue goals, and customer needs. • Experience of cybersecurity solutions in the Sophos portfolio, with particular interest in Endpoint, Firewall, MDR and security services. • Strong editorial judgement and exceptional writing/editing skills • Deep understanding of SEO, content distribution, and multi‑channel strategy. • Strong cross‑functional partnerships and alignment with business priorities. • Experience of using AI for content • Ability to create a high‑performing content team delivering consistently impactful, on‑brand content. • Ability to build strong relationships across cross-functional teams while working remotely • Ability to translate complex ideas into easy-to-consume outputs. • Ability to manage multiple initiatives, stakeholders, and deadlines with strong project management skills. • Strong communications skills • Desirable • Experience managing and growing high‑performing content teams. • Experience of social media platforms and social content creation technologies

🏖️ Avantages

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. • Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit • Employee-led diversity and inclusion networks that build community and provide education and advocacy • Annual charity and fundraising initiatives and volunteer days for employees to support local communities • Global employee sustainability initiatives to reduce our environmental footprint • Global fitness and trivia competitions to keep our bodies and minds sharp • Global wellbeing days for employees to relax and recharge • Monthly wellbeing webinars and training to support employee health and wellbeing