TAXWELL
1 - 10 employés
Fondée en 2003
⚖️ Juridique
💸 Finance
💼 Conseil
Legal • Finance • Consulting
Acteurs de niche, segment de qualité, plus de 20 ans d'expérience en matière fiscale et d'entreprise au niveau international et national, avocats spécialisés en fiscalité et droit des sociétés, contentieux devant la Cour suprême, anciens consultants du Big4, coopération étroite avec des arbitres renommés et des avocats étrangers, croissance autonome et régulière.
Marketing Lifecycle & Automation Manager
Emploi pas sur LinkedIn
🕒 il y a 1 mois
🗣️🇺🇸🇬🇧 Anglais requis
D'où vient cette offre
Publiée sur la page carrières de TAXWELL, pas via un site d'emploi
Repérée par Remote Rocketship il y a 1 mois
Toujours ouverte sur le site de TAXWELL. Vérifiée il y a 2 heures.
TAXWELL
1 - 10 employés
Fondée en 2003
⚖️ Juridique
💸 Finance
💼 Conseil
Legal • Finance • Consulting
Acteurs de niche, segment de qualité, plus de 20 ans d'expérience en matière fiscale et d'entreprise au niveau international et national, avocats spécialisés en fiscalité et droit des sociétés, contentieux devant la Cour suprême, anciens consultants du Big4, coopération étroite avec des arbitres renommés et des avocats étrangers, croissance autonome et régulière.
Description
• Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications • Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement • Replace one-time communications and manual processes with scalable automation • Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs • Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention • Partner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks • Serve as B2B Marketing’s subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement • Diagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary • Partner with Marketing Operations, Data, and AI teams to define fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization • Monitor lifecycle engagement, funnel progression, conversion, and program effectiveness • Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths • Connect lifecycle programs to pipeline, revenue, adoption, and retention outcomes
🎯 Exigences
• 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field • 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot) • Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting • Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs • Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications • Experience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization • Salesforce Account Engagement/Pardot certification preferred
🏖️ Avantages
• Supportive, open, and inclusive atmosphere • Equal opportunity employment • Disability accommodations available during the hiring process
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