Director, Strategic Planning

🕒 il y a 2 mois

🇺🇸 États-Unis – Télétravail

💵 $140 000 - $150 000 / an

⏰ Temps Plein

🔴 Expert

💸 Planification et Analyse Financières (FP&A)

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Tinuiti

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2016

💰 Debt Financing en 2019-08

Marketing • Advertising • Technology

Tinuiti est une agence de marketing digital axée sur la performance qui se spécialise dans l'amplification de l'impact de marque à travers divers canaux numériques. Leur approche complète intègre le commerce, la télévision & l'audio, les réseaux sociaux et les plateformes de recherche pour optimiser l'engagement utilisateur, stimuler les conversions et étendre l'empreinte numérique. Tinuiti s'appuie sur une technologie propriétaire avancée, y compris Bliss Point, pour la mesure et l'optimisation du marketing, fournissant des insights afin de maximiser l'efficacité et l'impact. L'entreprise met l'accent sur une stratégie axée sur le produit et est reconnue pour son expertise en planification média, mesure et attribution, comme le démontrent les distinctions reçues dans les rapports de l'industrie.

Description

• Leading the strategic planning capability on your key client(s) as well as advancing our strategic media capabilities across the broader team • Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth. • Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels • Produce & templatize the core outputs of Tinuiti’s planning tool suite • Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges • C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. • Be a critical stakeholder in the development of Tinuiti’s planning tool partners. • Evaluate and roadmap the further development of Tinuiti’s suite of tools • Leads consultancy opportunities focused on media mix and audience development • Creatively craft information into concise stories that engages, inspires, and motivates • Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc) • Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

🎯 Exigences

• 10+ years of media strategy and planning experience • Experience across both linear and digital channels, with a heavy focus across video channels and social • Strong POV of industry planning, insights, and competitive tools • Expert knowledge of the media landscape • Knowledge across planning and research tools, example: NMI, Commspoint, Kantar, Similar Web, Pathmatics, etc. • Ability to build relationships with clients and peers (trusted advisor) • Strong written and oral communication skills, specifically around presentation story-telling • Ability to travel to onsite meetings occasionally

🏖️ Avantages

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources