Head of Growth Marketing

🕒 il y a 2 mois

☕ Washington – Distant

infoinfo

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Upbound, pas via un site d'emploi

Repérée par Remote Rocketship il y a 2 mois

Toujours ouverte sur le site de Upbound. Vérifiée il y a 8 heures.

Logo of Upbound

Upbound

11 - 50 employés

Fondée en 2017

💼 Conseil

📦 Logistique

📣 Marketing

Consulting • Logistics • Marketing

Upbound est une entreprise spécialisée dans la gestion de l'infrastructure cloud native destinée aux développeurs et aux équipes plateforme. Grâce à Crossplane, un framework de plan de contrôle cloud native, Upbound offre des outils et services qui simplifient la gestion des ressources d'infrastructure cloud via des API. Ces solutions permettent aux organisations d'adopter des stratégies de déploiement en libre-service, d'améliorer la productivité des développeurs, et de garantir des opérations cloud sécurisées et conformes. Upbound gère les opérations de Crossplane, permettant ainsi aux équipes plateforme de se concentrer sur la création de plateformes natives dans le cloud plutôt que sur la gestion des cycles de vie d'infrastructure.

Description

• Own the Upbound funnel end to end and full-funnel growth for the commercial platform • Report directly to the VP of Marketing • Own the campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership • Set the paid media channel mix, targeting, and efficiency standards against company and sales targets • Own lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting • Own conversion, organic search, and AI answer visibility across upbound.io and modelplane.ai • Own the self-serve motion from signup through activation to paid conversion in partnership with product and engineering • Build and manage a growth team over several quarters • Manage agency and vendor relationships and efficiencies • Evaluate, pilot, adopt, and retire AI-native marketing tools • Replace manual reporting with AI-assisted analysis • Compress campaign production cycles across audience research, creative variants, landing pages, and iteration • Build agentic workflows for list building, enrichment, signal routing, and post-campaign analysis • Establish standards for reviewing AI-assisted work for speed and accuracy • Develop the funnel strategy for buyers researching through AI assistants

🎯 Exigences

• 10+ years in B2B marketing • At least 3 years leading growth, demand generation, or acquisition • Experience owning a meaningful program budget and evaluating allocation, returns, and cuts • Hands-on experience with ad platforms, marketing automation platforms, dashboards, and data • Experience introducing AI tools into a marketing team • Fluency in analytics, including sizing opportunities, designing tests, and defending metrics • Experience marketing to technical buyers, ideally platform engineers or infrastructure teams • Experience building or managing a small team • Ability to work autonomously and know when to ask for support • Experience in open source, developer tools, cloud infrastructure, or AI infrastructure is a plus • Experience running both sales-led and self-serve motions at the same company is a plus • Experience using intent data and account signal tools is a plus • Experience shipping an AI workflow, script, internal tool, or agent is a plus • Experience contributing to a technical community is a plus

🏖️ Avantages

• Product-led company embracing usage-based models • Opportunity to build from the ground up and directly impact revenue generation and scaling • Work with cutting-edge cloud technologies • Remote work arrangement

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