Senior Manager, Optimization Strategy, Executive Accounts

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USA TODAY Network

Site WebLinkedInTous les Emplois

201 - 500 employés

📱 Médias

📣 Marketing

🤝 B2B

Media • Marketing • B2B

Le réseau USA TODAY est la branche nationale des médias et de la publicité de USA TODAY Co. , exploitant un large portefeuille de publications locales et nationales et offrant une gamme complète de solutions publicitaires et marketing. Il propose de la publicité numérique et imprimée, du publipostage, du contenu de marque, du marketing de performance, de la vidéo, du SEO, du merchandising et des services de marché en libre-service, soutenus par une technologie axée sur les données, des services créatifs, des événements et une plateforme alimentée par l'IA. Le réseau met l'accent sur la portée publicitaire locale soutenue par une envergure nationale et sert les entreprises des secteurs de l'automobile, du voyage, de la finance, de l'éducation, de l'amélioration de l'habitat et d'autres verticales.

Description

• Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts. • Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts. • Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning. • Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design. • Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency. • Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations. • Be comfortable managing multiple stakeholders and varying needs at 1 time. • Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets. • Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests. • Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution. • Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes. • Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs. • Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends.

🎯 Exigences

• 12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts. • 7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations. • Display exceptional written and verbal communication skills and can communicate digital/social concepts. • Bachelor’s degree in Marketing, Communications, Public relations or related fields, advance degree preferred. • You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas. • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy. • Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts. • Proven ability to influence senior and executive stakeholders, both internally and externally. • Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs. • Creative thinker with strong time management and organizational skills with exceptional attention to detail.

🏖️ Avantages

• This role does have a flexible weekend coverage/support requirement.