Creative Lead – Performance Marketing

🕒 il y a 3 mois

☕ Washington – Distant

☕ Washington – Remote

💵 $115 000 - $145 000 / an

⏰ Temps Plein

🟠 Senior

🎨 Stratège Créatif

👻 Score fantôme 36%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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TGD

Site WebLinkedInTous les Emplois

51 - 200 employés

📣 Marketing

🤝 B2B

Marketing • B2B

TGD, également connu sous le nom de Ten Gun Design, Inc. , semble être une entreprise impliquée dans des services créatifs ou de design. La présence en ligne de l'entreprise suggère une orientation vers la prestation de services de travail, potentiellement liés au design ou à des solutions numériques. La nature précise de leurs services n'est pas détaillée, mais l'accent mis sur le design indique une possible implication dans des domaines tels que le graphisme, le branding ou le web design.

Description

• Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices. • Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests. • Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals. • Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed. • Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification. • Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

🎯 Exigences

• 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience • Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms • Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows • Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates • Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates • Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation • Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments • Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration • Proven understanding of native engagement patterns from direct practice • Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints • Performance-first creative judgment; analytical and hypothesis-driven • Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems • Platform-native taste; understands what works in social feeds without losing brand quality. • Required: Gaming, entertainment, creator economy, or culturally driven brand experience.

🏖️ Avantages

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs • Additional voluntary benefits like short-term disability plans and health coverage for dependents • 401(k) & HSA • Competitive PTO plan • 12 paid holidays throughout the calendar year, plus additional floating holidays