Local Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 17 jours

🤠 Texas – Distant

🤠 Texas – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Wingstop UAE

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2015

🍽️ Alimentation et boissons

👥 B2C

💰 Corporate Round - Wingstop UK en 2021-05

Food & Beverage • B2C

Wingstop Émirats Arabes Unis est l'opération franchisée des Émirats Arabes Unis de Wingstop, la chaîne de restauration rapide originaire de Dallas, connue pour ses ailes de poulet. Introduit sur le marché des Émirats Arabes Unis par Eureka Restaurant and Cafe LLC (présidé par Abdulwahab Ilyas Galadari), Wingstop UAE exploite plusieurs établissements à travers le pays, servant des ailes fraîches, des frites assaisonnées et des sauces signature. Elle se positionne autour de saveurs audacieuses et constantes et fait partie de l'expansion mondiale et du réseau de franchises de Wingstop, alignée sur la mission de l'entreprise « Servir le Monde en Saveur ».

Description

• Own and deliver annual market and Restaurant-level marketing plans for the Mountain-West • Maintain current knowledge of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, and community needs • Analyze sales, transactions, channel, media, consumer, competitive, and Restaurant-level insights to identify challenges and growth opportunities • Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans • Prioritize marketing resources and investments based on opportunity, impact, operational readiness, and brand strategy • Lead regional execution of national campaigns with locally relevant and operationally achievable plans • Develop local programs involving media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing • Collaborate with Media and Brand Partners on local media support for existing Restaurants and New Restaurant Openings; evaluate and optimize results • Advise Brand Partners on market strategy, local investment decisions, and long-term growth planning • Build relationships with Brand Partners, field Operations leaders, community partners, and local stakeholders • Source, evaluate, negotiate, and manage local partnerships and sponsorships • Manage, support, and track New Restaurant Openings, including market-entry strategy, media plans, Grand Openings, pre-opening awareness, on-site support, and post-opening sustainment • Develop recovery strategies for underperforming markets and priority Restaurants • Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology teams • Prepare communications, business reviews, and presentations covering sales performance, marketing activity, business impact, learnings, risks, and recommended actions • Lead test-and-learn initiatives and scale successful local programs • Spend meaningful time in markets and Restaurants observing execution, connecting with communities, and identifying opportunities • Champion Wingstop brand standards and marketing philosophies while adapting to local market needs

🎯 Exigences

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience • Strong interpersonal and relationship-building skills • Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field • Quick Service Restaurant marketing experience; restaurant, retail, or Brand Partner-operated system experience is preferred • Self-starter mindset and ability to thrive in a fast-paced, ambiguous environment • Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data • Advanced proficiency with Microsoft Excel and PowerPoint • Experience with Power BI or comparable reporting and data-visualization tools • Strong presentation, facilitation, negotiation, and written communication skills • Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment • Ability to travel up to 60% within the Mountain-West, including overnight travel • Ability to work occasional nonstandard hours, including nights and weekends • Ability to work in fast-paced Restaurant and kitchen environments and perform on-site activities including walking, standing, lifting, and bending • Ability to work indoors and outdoors in varied temperatures and around food products, common allergens, industrial equipment, and commercial cleaning products, using required PPE where applicable • Must reside within, or be willing to relocate to, the assigned Mountain-West market

🏖️ Avantages

• Unlimited paid time off for exempt employees • One paid volunteer day of your choice • Competitive bonus structure for eligible roles • Team member stock purchase plan • Health savings or flexible spending account options • 401k – dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation • Comprehensive medical, dental, and vision benefits • Basic life and AD&D insurance provided • Pet insurance • Education Assistance • Wellness reimbursement program • Paid maternity and paternity leave • Lunch provided every Tuesday and Thursday in office • Discount on Wingstop gift cards • Onsite game room

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