Growth Science Manager, Consumer Marketing

🕒 il y a 4 mois

🇺🇸 États-Unis – Télétravail

💵 $106 000 - $198 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

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Yelp

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2004

Yelp est une plateforme qui connecte les utilisateurs à d'excellentes entreprises locales en fournissant des avis et des informations générés par les utilisateurs. Elle favorise une communauté mondiale en ligne où les individus peuvent partager leurs expériences et recommandations concernant les restaurants, les services et bien plus encore. Yelp fonctionne comme un lieu de travail à distance inclusif, mettant l'accent sur le développement personnel, la communauté et le bien-être de ses employés, tout en s'efforçant constamment de maintenir la confiance et l'authenticité des consommateurs dans ses opérations.

Description

• OKR Reporting & Measurement: Own the analytics frameworks for investigating performance and help ensure we are on track to Consumer Marketing OKRs. Ensure measurement is actionable, accurate, and supports evolving business priorities. • User & Channel Insights: Analyze user journeys and channel performance to identify opportunities and friction points across the marketing funnel. • Marketing Measurement & Funnel Optimization: Develop dashboards, measurement models, and experiment infrastructure for actionable insights throughout the consumer lifecycle. • Advanced Data Mining & Marketplace Exploration: Dive into Yelp’s rich datasets, including trending restaurants, services, foods, and user-generated content, to uncover actionable themes that inform consumer strategy and marketing. • Leverage Emerging AI & Automation: Use cutting-edge AI and machine learning tools to unlock insights, automate repetitive analyses, and accelerate the discovery of new growth levers. Proactively evaluate and integrate new AI-powered analytics solutions. • Experimentation & Strategic Recommendations: Design, run, and interpret A/B and multivariate experiments. Translate findings into actionable recommendations for marketing, product, and leadership teams. • Cross-Functional Partnership: Collaborate with Marketing, Biz Ops, Product, Engineering, Data & Analytics and Strategy teams to turn analytical insights into business action. Facilitate data-driven decision-making at all levels. Regularly present to both technical and non-technical stakeholders at all levels of the org. • Develop and Scale Analytical Best Practices: Champion best practices in analytics infrastructure, fostering a culture of experimentation and continuous learning across the growth team. Empower fellow marketers to extract their own standardized insights to embed a data driven culture across the team and create bandwidth for high value analytics and insights. • Problem-Solving & Strategic Solutioning: Deconstruct complex business challenges into actionable analytical problems, developing and implementing data-driven solutions that directly fuel user growth.

🎯 Exigences

• 5+ years of experience in high-impact analytics, marketing analytics, or business intelligence roles • Deep expertise in marketing measurement, user funnel analytics, and advanced data analysis (strong SQL and Excel required; familiarity with BI tools such as Tableau, Looker etc. and proficiency in Python a plus) • Proven experience integrating AI/ML tools into data analysis, reporting, or marketing automation workflows • Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations • Experience with experiment design, A/B testing, and rapid test iteration • Collaborative, resourceful, and solutions-oriented approach with a builder’s mindset. • Excellent communicator, verbal and written • Skilled at translating complex analyses into actionable insights for all audiences • Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology • Adept Problem Solver: Proven ability to break down ambiguous and complex problems into manageable components, identifying root causes and developing innovative, data-driven solutions

🏖️ Avantages

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan