Email Marketing - Lifecycle Automation Specialist

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July 4

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12min App

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Education • B2C • Productivity

12min App is a mobile application designed to enhance reading habits by providing key insights and ideas from over 2500 titles in both audio and text formats. The platform focuses on self-help, entrepreneurship, and leadership, allowing users to consume knowledge efficiently with an average reading time of just 6. 1 minutes per day. With over 6 million downloads and a high user satisfaction rating, 12min encourages a smarter, healthier, and happier lifestyle through microbook learning.

11 - 50 employees

Founded 2016

📚 Education

👥 B2C

⚡ Productivity

📋 Description

• Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign . • Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation. • Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging. • Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention . • Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement. • Deliverability & Compliance – Ensure high inbox placement , manage sender reputation, and comply with GDPR/CAN-SPAM regulations. • Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.

🎯 Requirements

• Proven experience in email marketing, automation, and lifecycle optimization . • Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms) . • Strong understanding of segmentation, personalization, and behavioral-based messaging . • A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns . • Copywriting skills with a focus on converting users and driving engagement . • Experience with multi-channel communication (email, push, SMS, in-app messages, etc.) . • Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.) .

🏖️ Benefits

• Work remotely – no matter where you are, we want to hear from you! • Make a real impact – own the email & lifecycle strategy in a fast-moving environment