Head of Marketing

Job not on LinkedIn

September 26

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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8020REI

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Real Estate • Marketing • Artificial Intelligence

8020REI is a company that specializes in providing AI-driven predictive data and advanced marketing strategies for real estate investors. Their services include direct mail, SMS, and cold calling to generate more motivated seller leads, allowing clients to maximize their return on investment. By leveraging machine learning, predictive analytics, and a proven marketing cadence plan, 8020REI helps clients save money and focus on the most promising properties likely to sell at a discount. Their robust data services and marketing insights support transparency, efficiency, and effective targeting in real estate investment.

11 - 50 employees

Founded 2017

🏠 Real Estate

🤖 Artificial Intelligence

📋 Description

• Own brand strategy, identity, voice, and creative across all touchpoints • Build a repeatable, data-driven demand engine across content, paid media, lifecycle, and partnerships • Design the operating system: cadences, briefs, KPIs, budgets, QA checklists, and reporting • Lead execution with a player-coach mindset and build/coach a high-performing marketing team • Partner with Sales, Product, and CS to define ICP, segmentation, GTM, and messaging/feedback loops • Drive content engine: case studies, landing pages, scripts, email campaigns, video ads, and rigorous A/B testing • Scale and optimize paid media (Google & Meta, ~$35k+/mo) and pilot new channels with ROI discipline • Own lifecycle playbooks and outreach to improve activation, upsell, and lead quality • Manage partnerships and affiliates end-to-end to deliver trackable revenue • Establish measurement framework (pipeline, CAC, MQL volume/quality, channel ROI) and report to leadership

🎯 Requirements

• Proven experience creating brand strategies that win in competitive SaaS markets • Experience helping scale B2B SaaS from ~$5M to ~$20M ARR (or similar growth-stage scaling) • Player-coach leadership: set VP-level strategy and execute and build/coaching high-performing marketing teams • Data storyteller: turn performance data into decisions (SQL/BI a plus) • Experience with content, paid media, lifecycle marketing, and partnerships/affiliate programs • Experience managing paid media (Google & Meta; currently $35k+/mo) and optimizing channel ROI • Experience owning annual/quarterly marketing plans, budgets, KPI trees, and measurement frameworks • Strong cross-functional collaboration with Sales, Product, and Customer Success • Experience designing lifecycle playbooks (email/SMS), direct mail, and lead nurturing • Experience with A/B testing creative and copy • Proven ability to build and scale affiliate/channel programs • US-based (role specifies Full-time Remote Work (US-based))

🏖️ Benefits

• Competitive Base Compensation • Performance Bonus • Flex PTO (up to 26 days/year) • Home Office Upgrade Bonus • Health Bonus • Full-time Remote Work (US-based) • Significant growth and team-building opportunity • Ongoing support & budget for skill development