Director, Product Design

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November 25

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A Place for Mom

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Marketplace • B2C

A Place for Mom is a U. S. -based senior care referral and marketplace that helps families find, compare, and arrange senior living and home care options, including assisted living, memory care, independent living, nursing homes, and home care providers. The company connects families with local senior living advisors, publishes guides, reviews and awards, and offers tools like cost calculators and personalized recommendations. Its service is free to families and is funded by participating senior living communities and home care providers.

501 - 1000 employees

Founded 2000

🏪 Marketplace

👥 B2C

📋 Description

• Shape the vision and strategy for design at A Place for Mom • Align design priorities with company and product goals, ensuring design efforts drive measurable business and customer outcomes • Partner with Product and Engineering leaders to co-create product strategies, influencing roadmaps and key company bets • Translate the company vision into a clear north star and design direction that gives the team focus and clarity • Leverage qualitative and quantitative research to guide decision-making and demonstrate the impact of design over time • Connect user experience to business performance, showing how great design builds trust, differentiation, and growth • Build and scale a world-class product design team, attracting top-tier talent across UX, UI, content design, and research • Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence • Evolve and maintain a unified design language across all platforms and touchpoints • Own and scale our design system, ensuring consistency, flexibility, and adoption across teams • Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team • Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation • Partner closely with Product, Engineering, Data, and Marketing to co-create customer-centric solutions from discovery through delivery • Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user • Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning • Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the user journey • Set a high bar for design quality, clarity, and execution across all user experiences • Guide designers through complex problems, providing strong design critique, coaching, and direction • Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction • Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users • Advocate for the role of design in shaping strategy and creating differentiated user experiences • Champion design thinking and human-centered methodologies across the organization • Present work clearly and persuasively to executives, peers, and cross-functional partners • Act as a public-facing design leader when needed — representing the company at industry events, recruiting functions, or internal all-hands

🎯 Requirements

• 8–12+ years of experience in digital product design, with 4+ years in a leadership role • Proven success leading high-performing design teams in a product-driven company • Deep understanding of UX, interaction design, visual systems, and accessibility • Strong portfolio of shipped, user-facing work — ideally across responsive web, mobile, and/or CRM platforms • Excellent communication and storytelling skills; can influence execs and peers alike • Experience building and scaling a design system from scratch or evolving existing systems • Bonus: Background in healthcare, senior services, or other high-empathy verticals

🏖️ Benefits

• 401(k) plus match • Dental insurance • Health insurance • Vision Insurance • Paid Time Off