Senior Marketing Manager, Geospatial Solutions

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November 26

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Woolpert

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Architecture, Engineering & Construction • Government • Mining & Energy

Woolpert is a leading global geospatial and engineering services provider specializing in delivering cutting-edge mapping, analysis, and modeling solutions. With expertise in urban planning, environmental analysis, asset maintenance, and smart city initiatives, Woolpert utilizes advanced technologies such as Aerial LiDAR and 3D modeling to support sectors like government, mining, and energy. They significantly contribute to data-driven decision-making and enhance operational efficiency in various projects worldwide.

1001 - 5000 employees

Founded 1911

🏛️ Government

💰 $2.9M Venture Round on 2022-11

📋 Description

• Create and execute strategic marketing plans for geospatial services and technologies, working collaboratively with Leadership, Sector Leads, and Market Directors. • Manage conferences, sponsorships, customer events, association involvement, public relations, internal communications, awards, collateral materials, webinars, advertising campaigns, videos, client interviews and meetings, e-mail campaigns, social media, and demonstrations. • Collaborate with sales to develop and implement marketing strategy for client capture strategies and client development activities. • Identify and develop cross-sector opportunities to integrate geospatial marketing strategies to drive sales. Demonstrate leadership in advancing Woolpert in the marketplace. • Build and maintain relationships with geospatial industry associations including SAME, USGIF, OGC, WGIC, MAPPS, and NSGIC. • Conduct market research and competitive analysis to identify emerging opportunities. • Develop and manage marketing budget for the geospatial sector. • Attend and support newer marketing managers in the attendance of national and regional conferences, tracking trade show ROI. • Participate on association boards and committees to maintain market relevance. • Work collaboratively with other marketing managers and the Proposals, Creative, Government Affairs, and Sales teams to consistently lead firmwide initiatives and processes.

🎯 Requirements

• Must have a BA/BS and ten (10) years of related professional work experience. • Experience in B2B marketing for technology or professional services. • Deep understanding of federal agency market dynamics and procurement processes. • Proven experience in geospatial technologies or related industries. • Established network within geospatial industry associations or partner organizations desired. • Strong skills in digital marketing, analytics, and marketing automation tools. • Excellent communication and relationship-building abilities. • Strong project management skills with attention to detail. • Must possess expert Microsoft Office suite skills. • Familiarity with GIS platforms and geospatial data applications preferred. • Must be willing to travel up to 25%.

🏖️ Benefits

• Freedom to Work program: Set your own schedule and location (as appropriate). • Principal program: Earn the opportunity to become an owner of the firm. • Flexible paid time off/vacation: Take time off when it makes sense for you and your team. • Career development: Explore a wide range of learning and growth opportunities within and across industries. • Health, life, vision, and dental insurance: Cover all your medical bases. • Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!