Senior Product Marketing Manager

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November 20

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AAPC

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Healthcare Insurance • Education • Compliance

AAPC is the world's largest training and credentialing organization for the business of healthcare, with members worldwide working in medical coding, billing, auditing, compliance, clinical documentation improvement, revenue cycle management, and practice management. It provides a range of career training, continuing education, and networking opportunities for industry professionals to enhance their skills and advance their careers. AAPC offers courses to prepare for various respected coding certifications, thus supporting individuals in building successful careers in healthcare management and compliance.

51 - 200 employees

Founded 1988

⚕️ Healthcare Insurance

📚 Education

📋 Compliance

📋 Description

• Play a critical role in driving revenue for our flagship products, from top of funnel marketing to customer retention • Own and optimize core conversion funnels alongside the digital marketing team • Collaborate with Product, Sales, Customer Care, Subject Matter Experts, and the Marketing and Content teams • Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement • Build and maintain lifecycle programs that drive key feature activation and improve retention • Gather and synthesize insights from customer research, support interactions, and product analytics • Define clear, compelling product positioning and messaging in partnership with the creative team • Track and analyze campaign performance, turning data into actionable recommendations • Partner with internal teams and key stakeholders to align on growth strategies

🎯 Requirements

• 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2B and/or B2C SaaS role • Proven success improving subscription funnel conversion metrics • Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver • Analytical and data-driven; experienced with A/B testing, funnel optimization, and translating insights into action • Skilled cross-functional collaborator and clear communicator who can influence without authority • Comfortable in a fast-moving environment with a growth mindset and bias for improvement

🏖️ Benefits

• Comprehensive benefits package including medical, dental and vision insurance • 401(k) retirement plan • Health Savings Account (HSA) • Generous PTO and holiday pay