Customer Marketing Manager

Job not on LinkedIn

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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SaaS • B2B

CARET is a software company with 40 years of experience that builds award-winning SaaS practice management platforms for legal and accounting firms. Its flagship product, CARET Legal, is an end-to-end legal practice management solution that organizes workflows, facilitates collaboration, and accepts payments, helping small and mid-size professional firms streamline operations and focus on higher-value work. CARET serves over 10,000 firms globally and positions itself as a B2B provider of practice management and payment-enabled SaaS tools.

201 - 500 employees

Founded 1983

☁️ SaaS

🤝 B2B

📋 Description

• Develop and own customer marketing strategy that increases retention, engagement, and advocacy. • Create customer lifecycle campaigns to promote adoption, expansion, and renewals • Build and manage customer advocacy programs, including testimonials, case studies, and reference programs. • Collaborate with customer success and sales to identify happy customers and amplify success stories that drive adoption, support pipeline and renewals. • Measure and report on program impact, tracking KPIs such as NPS, product adoption, upsell conversion, and advocacy program participation. • Own customer communications, ensuring messaging aligns with brand tone and drives engagement. • Partner with product marketing to showcase product value through customer voices and usage insights. • Leverage automation and CRM tools to scale customer campaigns efficiently. • Continuously test and optimize messaging, segmentation, and campaign performance.

🎯 Requirements

• 3–5+ years of experience in customer marketing, lifecycle marketing, or customer success — ideally within a SaaS or B2B tech environment. • Proven experience building or scaling customer advocacy or lifecycle programs. • Strong storytelling and writing skills with an ability to translate customer success into compelling narratives. • Comfortable working cross-functionally with marketing, product, and success teams. • Experience with marketing automation platforms, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Gainsight, Pendo). • Data-driven mindset — able to use insights to improve engagement and retention. • Excellent communication, organization, and project management skills. • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

🏖️ Benefits

• Flexible PTO • Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage • Flexible Spending Account • Health Savings Account • 401(k) match