Field Marketing Manager

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October 24

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SaaS • B2B

CARET is a software company with 40 years of experience that builds award-winning SaaS practice management platforms for legal and accounting firms. Its flagship product, CARET Legal, is an end-to-end legal practice management solution that organizes workflows, facilitates collaboration, and accepts payments, helping small and mid-size professional firms streamline operations and focus on higher-value work. CARET serves over 10,000 firms globally and positions itself as a B2B provider of practice management and payment-enabled SaaS tools.

201 - 500 employees

Founded 1983

☁️ SaaS

🤝 B2B

📋 Description

• Develop and execute field marketing plans aligned with business goals and sales objectives. • Collaborate with Sales leadership to identify key accounts, verticals, and opportunities for targeted marketing initiatives. • Plan, manage, and execute field events such as executive roundtables, trade shows, sponsored conferences, user groups, and partner-sponsored activities. • Create and adapt campaigns that resonate target markets, ensuring alignment with brand messaging and positioning. • Partner with Demand Generation to execute ABM (Account-Based Marketing) programs to engage target accounts. • Track and analyze performance metrics, providing insights to optimize campaigns and maximize ROI. • Manage field marketing and event budget, ensuring efficient spend and measurable impact. • Build strong relationships with sales team members, industry associations, and key influencers to expand brand visibility. • Serve as a key liaison between Marketing and Sales to ensure seamless execution of go-to-market strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5+ years of B2B marketing experience, preferably within a SaaS company • Proven success in developing and executing field marketing programs that drive pipeline and revenue • Proven success in event planning and execution • Strong project management skills with the ability to manage multiple priorities and stakeholders • Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) • Excellent communication, presentation, and interpersonal skills • Self-starter with the ability to work independently and cross-functionally in a fast-paced environment.

🏖️ Benefits

• Paid Parental Leave • Flexible PTO • Certification(s) reimbursement • Summer Fridays • Extended Medical, Dental, Paid Sick Days, Vision, Life Insurance, and Disability Leave Coverage • RRSP & Employer match