Strategic Marketing Specialist – Critical Industries

🕒 September 25

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $100.5k - $160.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ABB

WebsiteLinkedInAll Job Openings

10,000+ employees

💼 Consulting

📦 Logistics

🚗 Transport

💰 $545.9M Post-IPO Debt - ABB on 2023-11

Consulting • Logistics • Transport

<ABB> ABB is a global technology company specializing in electrification, industrial automation, robotics, motion, and power products and services. It designs, manufactures and services hardware such as motors, drives, medium- and low-voltage equipment, transformers, EV charging infrastructure, and robotic systems, and provides software and lifecycle services to utilities, industry, transport and infrastructure customers to improve efficiency and enable a low-carbon, digitally connected future.

📋 Description

• Support market-driven growth initiatives across multiple industries. • Identify and activate marketing opportunities aligned with ABB Electrification’s strategy. • Position ABB as a trusted technology partner. • Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging. • Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics. • Support market and competitive intelligence regarding technology trends, customer needs, and emerging applications. • Plan, develop, and lead execution of integrated marketing campaigns. • Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives. • Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle. • Ensure consistent positioning across digital, events, content, and partner channels. • Collaborate with segment leaders to represent ABB within key industry organizations at regional and national levels. • Identify opportunities for speaking engagements, panels, white papers, and industry collaboration with communications. • Support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

🎯 Requirements

• Bachelor’s degree in business, marketing, engineering, or a related field. • 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales. • Ability to organize information and communicate clearly with different audiences. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. • Strong analytical, communication, and presentation skills. • Ability to travel up to 20% within the U.S.

🏖️ Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. • Choice between two dental plan options: Core and Core Plus • Vision benefit • Company paid life insurance (2X base pay) • Company paid AD&D (1X base pay) • Voluntary life and AD&D – 100% employee paid up to maximums • Short Term Disability – up to 26 weeks – Company paid • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance) • Parental Leave – up to 6 weeks • Employee Assistance Program • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption • Employee discount program • 401k Savings Plan with Company Contributions • Employee Stock Acquisition Plan (ESAP) • 11 paid holidays • Vacation based on years of service for hourly and non-exempt positions • Salaried exempt positions provided vacation under a permissive time away policy • Short-term incentive plan/annual bonus eligibility