Senior Social Media Advertising Strategist – Future Opening

October 25

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Abe

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Advertising • B2B • Marketing

Abe is an advertising agency that specializes in LinkedIn advertising, utilizing a proven methodology called Customer Generation™ to optimize ROI for their clients. By focusing on precise targeting and creative strategies, Abe aims to transform LinkedIn from a merely brand awareness platform into a powerhouse for customer conversions. The agency extensively employs various ad formats such as Conversation Ads, Document Ads, and Account-Based Marketing to enhance lead generation and maximize marketing effectiveness.

11 - 50 employees

🤝 B2B

📋 Description

• Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns • Provide fractional support for internal marketing in support of a boutique agency within Directive • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Understand the value of Programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

🎯 Requirements

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more • Ability to delegate to junior team members to ensure joint success • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Experience with audience segmentation by tier, job title etc. • Proven and measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed

🏖️ Benefits

• 🏠 We have a set living wage at Abe; The annual base salary range for this position based in the United States is $85,000- $95,000 USD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience. • 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time