Senior Customer Growth Marketing Manager

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October 24

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Abnormal Security

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Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.

501 - 1000 employees

📋 Description

• Own pipeline and revenue goals for customer expansion; define KPIs and reporting processes to measure success. • Partner with Sales and Customer Success to identify high-potential segments for upsell and cross-sell. • Build and execute integrated campaigns across the marketing toolkit. • Develop and maintain a quarterly campaign calendar aligned with product launches, business priorities, and sales goals. • Leverage AI, automation, and data insights to personalize outreach, identify new growth opportunities, and optimize engagement. • Monitor performance and continuously optimize programs using conversion metrics, A/B testing, and analytics. • Collaborate with Campaigns, Product Marketing, and Content teams to develop messaging frameworks and creative assets that resonate with existing customers. • Translate complex product capabilities into customer-centric value propositions that drive expansion. • Partner closely with the Sr. Customer Advocacy Manager, Customer Evidence to identify customer advocates, support the creation of advocacy assets (case studies, quotes, testimonials), and amplify customer stories across campaigns. • Support Sales and Customer Success with targeted enablement materials and campaign-specific playbooks. • Build centralized customer growth programs that can be deployed and localized through Field Channel Marketers (FCMs) to drive consistent, scalable impact. • Partner closely with Customer Success to identify expansion opportunities, align on customer goals, and co-develop campaigns that strengthen retention. • Collaborate across Campaigns, Lifecycle Marketing, and Product Marketing to ensure unified messaging and timing across the customer journey. • Work with Revenue Operations to ensure accurate attribution and reporting, and continuously pilot new technologies and approaches to improve customer engagement and campaign efficiency.

🎯 Requirements

• 5–7 years of B2B marketing experience, with a strong focus on customer marketing, expansion, or demand generation. • Proven track record of delivering measurable pipeline and revenue impact through integrated campaigns. • Strong understanding of campaign planning, segmentation, and personalization strategies for existing customers. • Excellent communication and collaboration skills with the ability to influence cross-functional stakeholders. • Proficiency with marketing automation (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Tableau, Looker).

🏖️ Benefits

• Bonus eligibility • RSUs