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Market Development Manager

đź•’ September 17

🦌 Connecticut, Maine, +1 more states – Remote

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⏰ Full Time

🟡 Mid-level

đźź  Senior

đź‘” Manager

🦅 H1B Visa Sponsor

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đź‘» Ghost score 10%

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Logo of Generac

Generac

5001 - 10000 employees

Founded 1959

⚡ Energy

đź”§ Hardware

🏭 Manufacturing

đź’° $200M Grant on 2024-07

Energy • Hardware • Manufacturing

Generac is a leading manufacturer of energy solutions, specializing in backup power generation systems and renewable energy products. The company is committed to delivering reliable power solutions for various applications, including residential, commercial, and industrial sectors. With a focus on innovation and sustainability, Generac aims to meet the growing demand for dependable electricity in a changing energy landscape.

đź“‹ Description

• Increase market share and brand preference for Generac's residential ecosystem solutions within the specified territory • Prospect new business opportunities and convert solar and generator installers into Generac customers • Drive resale of Generac PWRmicro solar, PWRcell 2 energy storage, home standby generator, and ecobee smart thermostat products • Develop and execute strategic regional customer development strategies • Drive product adoption through Generac's existing distribution network • Identify, engage, and convert solar, storage, and generator installation companies • Plan and implement sales strategies to maximize share and margin • Expand the customer base by identifying new partners and developing customer opportunities • Build and maintain a pipeline of key account opportunities, with 80% new account development and 20% account management • Build relationships with key accounts and internal support teams • Maintain accurate sales records, CRM entries, and activity updates for forecasting and performance tracking • Collaborate with sales and business leadership on business plans aligned with key account growth initiatives • Provide market feedback and competitive intelligence to sales and business leadership • Follow up consistently on opportunities to drive timely closes • Coordinate with Generac sales team members on account acquisition and support

🎯 Requirements

• Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience • 4 years of solar industry experience • Ability to travel 30-60% of the time • Experience in residential energy storage • Experience in business-to-business sales • Experience selling to C-suite executives and key decision makers at large corporations • Working knowledge of two-step distribution model • Experience working with RFP purchasing processes, from bid to award to effective close • Experience identifying leading market indicators and major prospects through third-party tools such as OHM Analytics and Wood Mackenzie • Ability to identify, engage, and convert solar, storage, and generator installation companies • Sales strategy, pipeline development, CRM, forecasting, and competitive intelligence experience

🏖️ Benefits

• Equal opportunity employment • Remote work arrangement

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