Senior Paid Search Strategist

🕒 May 21

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $85k - $95k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Accelerated Digital Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Develop and execute SEM strategies in line with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs • Develop comprehensive Quarterly Business Reports (QBRs) with the team • Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others • Write and optimize ad copy for maximum click-through rates (CTR) • Monitor and analyze campaign performance using various analytics tools • Maintain regular communication with clients to understand their business goals and objectives • Lead and mentor a team of SEM Account Managers

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred) • Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management • Certification in Google Ads and other relevant digital advertising platforms • Marketing Agency experience required • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Leadership and team management experience • Proficiency in SEO (Search Engine Optimization) is a plus • Familiarity with web analytics tools like Google Analytics

🏖️ Benefits

• High-character, fun, and cohesive work culture • Competitive base salary • PTO that is genuinely encouraged • Affordable, low-deductible health insurance plans • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance • 401k with company match • Remote work flexibility • Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback • Professional/individual development stipend