Digital Marketing Intern

Job not on LinkedIn

November 8

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $25 / hour

👨‍🎓 Internship

⚪️ Entry-level

🌐 Digital Marketing

Apply Now

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American Council of Learned Societies (ACLS)

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Formed in 1919, ACLS is a nonprofit federation of 80 scholarly organizations. As the preeminent representative of American scholarship in the humanities and interpretive social sciences, ACLS holds a core belief that knowledge is a public good.

11 - 50 employees

💰 Grant on 2023-08

📋 Description

• Track, compile, and analyze data from digital advertising campaigns (Meta, LinkedIn, etc.) • Follow up with vendors and learned societies to collect advertising data • Catalog and maintain records of social media ad and organic post performance, particularly related to ACLS competitions • Track UTM links and campaign performance in Google Analytics • Create a standardized template of the measurable impact of ads and program promotion on the ACLS website, social media, and via Mailchimp emails to share with program teams • Set up and maintain standardized reports in Google Analytics and Sprout Social for Communications team • Make recommendations on digital advertising best practices based on data insights • Partner with program teams to develop and refine audiences for current and future social media ads • Run A/B tests and ads for ACLS initiatives, including the Leading Edge Fellowship Program • Conduct exploratory keyword research to inform digital campaigns • Research opportunities related to Google Ad Grants and other nonprofit advertising grants • Present a culminating project/report summarizing findings and recommendations to ACLS leadership and staff • Perform other communications-related projects as assigned

🎯 Requirements

• Currently enrolled or recently (within past 12 months) completed an undergraduate or graduate program in marketing, advertising, journalism, communications, digital technologies, emerging media, or related field • Strong proficiency in MS Office Suite and data tools; experience with Google Analytics, Sprout Social, or similar platforms a plus • Familiarity with paid social media ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads) • Understanding of target audiences and audience segmentation • Basic understanding of SEO and keyword research tools (e.g. SEMrush, Google Keyword Planner) • Highly organized and detail oriented with ability manage priorities, multi-task, advance projects, and meet to and deadlines • Ability to work collaboratively, as well as independently • Passion for approaching creative challenges with curiosity and imagination • Interest in nonprofit communications and in issues facing the humanities and social sciences • Knowledge of data visualization tools (Tableau, Google Data Studio) a plus