Industry Strategist Manager

🕒 April 14

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Utilize in-depth product knowledge to support data & identity sales efforts • Collaborate with cross-functional teams to determine client / prospect solutions • Provide consultation and expertise to internal and external stakeholders • Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals • Proactively identify opportunities for improvement and innovation within sales support management • Collaborate with product management on the development of new products and services based on feedback from clients / prospects • Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics • Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions • Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence • Understand the differences in usage when working with regulated industry clients / prospects

🎯 Requirements

• 5+ years of managing or processing first and third party data, preferably InfoBase • Knowledge and understanding of the role identity plays in the marketing ecosystem • Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms • Experience in data and identity sales support, with a proven track record of success • Understanding of direct marketing principles, digital media applications, and industry trends • Excellent communication and presentation abilities • Strategic mindset, with the ability to align individual efforts with broader organizational goals • Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges • Ability to travel up to 25%

🏖️ Benefits

• Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) • Flexible working hours • Professional development opportunities