Product & Customer Marketing Specialist

November 5

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Adthena

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Artificial Intelligence • Marketing • SaaS

Adthena is a company specialized in providing AI-driven search intelligence and brand protection solutions for enterprises. Their platform offers a comprehensive suite of tools that includes market analysis, PPC campaign optimization, and strategic insights. Adthena helps brands to dominate Google Ads performance by uncovering industry-specific market trends and optimizing advertising spend efficiency. With their unique combination of patented technology and expertise in paid search intelligence, Adthena enables organizations to make informed decisions and improve their return on advertising spend. They serve various industries including automotive, finance, and retail, and are trusted by leading global brands and agencies.

51 - 200 employees

Founded 2012

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Manage the end-to-end go-to-market process for a portfolio of products. • Post-launch tracking and reporting. • Create collaterals based on Product Brief and marketing research. • Run monthly enablement training with accessible decks and recordings. • Staying on top of industry news and being the in-house PPC expert. • Contributing to thought leadership. • Supporting case study production. • Support the broader marketing team with reviewing content, contributing to the content strategy, website, and any other marketing projects.

🎯 Requirements

• Have strong domain expertise, preferably with a PPC agency background. • Product marketing experience is valuable, but can be coached. • A commercial or enablement mindset is preferred over a purely technical expert profile to balance the team. • A collaborative working style, comfortable partnering across Product, Data, Design, Sales, and Customer Success. • Excellent communication and storytelling skills — both written and visual — with an eye for simplifying complex ideas. • Attention to detail is critical to ensure technical accuracy in marketing materials. • A growth mindset and proactive self-learning are important. • Experience in fast-paced, iterative environments like startups or agencies is preferred to handle the rapid release cadence. • Proficiency in Google Suite (Slides, Docs, Sheets) and Gemini (for content creation and analysis). • Curiosity for AI, PPC, and marketing technology trends, and enthusiasm for staying ahead of industry developments.

🏖️ Benefits

• Strong Culture: Our quarterly surveys show a 93% average approval rating for company culture, with an overall eNPS of 27. • Award-Winning Product: US 2023 Search Awards for "Best Search Tool." • Trust-Based Vacation: Take as much time off as you need, when you need it. • Remote-First: 52% of Adthenians work fully remote, with others choosing Hybrid Work at our 3 Geohubs (London, Austin, Sydney). • Flexible Work: Work how and where you do your best, with full autonomy over your day. • Career Growth: Bespoke training and career development via "Sherpa plans” to guide your growth. • Private Medical Insurance: Fully covered health care. • Mental Health Support: Employee Assistance Program offering 24/7 confidential counselling, with access to ‘healthier living’ services such as ‘HeadSpace’. • Family Care Package: Up to 6 months fully paid maternity leave, and 2 months paternity leave. • Pension & 401(k): Competitive UK/US/AUS pension schemes, available from day one. • Home Office Stipend: $200 for your ideal remote setup. • Swag Welcome Gift: $70 credit to grab some merch. • Birthday Day Off: Celebrate your special day. • Regular Socials: Summer & Christmas parties, annual and quarterly offsites, monthly meet-ups. • Volunteer Days: Make a difference with paid volunteer time each quarter.