
501 - 1000 employees
Founded 1878
🍽️ Food & Beverage
🏠Manufacturing
📣 Marketing
Food & Beverage • Manufacturing • Marketing
AG Barr Group is a UK-based multi beverage company focused on building and maintaining a diverse portfolio of popular drink brands. Some of its key brands include IRN-BRU, Rubicon, Snapple, and FUNKIN. The company emphasizes growth, consumer satisfaction, and creating long-term shareholder value. AG Barr is also committed to sustainability, actively seeking to reduce its environmental impact through various initiatives in carbon and energy reduction, water and waste management, and packaging innovation. As they expand their brand presence, AG Barr continues to showcase an ambitious approach to business while maintaining core values of integrity and responsibility.
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501 - 1000 employees
Founded 1878
🍽️ Food & Beverage
🏠Manufacturing
📣 Marketing
Food & Beverage • Manufacturing • Marketing
AG Barr Group is a UK-based multi beverage company focused on building and maintaining a diverse portfolio of popular drink brands. Some of its key brands include IRN-BRU, Rubicon, Snapple, and FUNKIN. The company emphasizes growth, consumer satisfaction, and creating long-term shareholder value. AG Barr is also committed to sustainability, actively seeking to reduce its environmental impact through various initiatives in carbon and energy reduction, water and waste management, and packaging innovation. As they expand their brand presence, AG Barr continues to showcase an ambitious approach to business while maintaining core values of integrity and responsibility.
• Set the overarching online growth strategy for Amazon, Ocado, Grocery.com and emerging routes to market • Lead the profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion • Lead and develop a high-performing team of 5, with scope to grow • Drive growth across Grocery.com, TikTok Shop, Quick Commerce, D2C and other routes to market • Lead complex AVN/JBP negotiations, manage CPI implementations and resolve operational frictions including chargebacks, catalogue optimisation and supply-chain programmes • Partner with the Retail Sales Team to improve performance across UK Grocery platforms including Tesco, Sainsbury’s, Asda and Morrisons • Implement online promotional mechanics, activation strategy, digital shelf excellence and share-of-search initiatives • Deliver the full E-Commerce P&L, including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting • Establish KPI tracking and reporting rhythms across sales accounts and E-Commerce Performance metrics • Champion E-Commerce internally by sharing insight, knowledge and digital commerce best practice across cross-functional teams
• Significant commercial E-Commerce experience, ideally in an FMCG environment • Strong track record of P&L ownership and team management • Deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows • Knowledge and experience of working and winning with Grocery.com accounts • Familiarity with TikTok Shop and Quick Commerce • Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs) • Understanding of Amazon Ads and digital retail media is advantageous • Knowledge and experience of E-Commerce Performance programmes, such as digital shelf optimisation and sponsored search • Proven success managing senior-level relationships internally and externally • Ability to influence decision-makers and effectively present at various organisational levels • Proactive, growth-oriented mindset with the drive to lead transformational change • Demonstrate AG Barr behaviours of Being Honest, Accountable, Connected and Brave
• Uncapped bonus linked to business performance • Defined contribution Pension • Up to 34 days holiday (depending on shift pattern) • Flexible holiday trading • Flexible cash pot to spend on benefits • Healthcare Cash Plan • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc • Life assurance • Save as you earn scheme • Staff sales discount • Free AG Barr products throughout your working day and staff sales • Annual salary review • Ongoing professional development and access to Learning and Development programmes and content
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