Director, Digital Marketing

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October 28

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AGIA Affinity

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B2B • HR Tech • SaaS

AGIA Affinity is a company that develops, markets, and administers innovative benefit programs aimed at helping organizations engage and retain customers, members, or employees. Established in 1956, AGIA is known for its powerful and customer-centric solutions that deliver tangible business value, driving revenue and enhancing company culture for its partners. The company leverages modern technology platforms to automate processes and provide seamless digital customer experiences. AGIA's programs are designed to improve engagement and add incremental revenue through enhanced target audience interaction. With a focus on bespoke solutions, AGIA assists clients in revitalizing stagnant programs, increasing program growth, and transforming insureds into long-term member value, thus positioning itself as a leader in the benefits market.

201 - 500 employees

Founded 1963

🤝 B2B

👥 HR Tech

☁️ SaaS

📋 Description

• Drive sales growth in AGIA’s Affinity and Direct to Consumer (DTC) markets through Digital Performance Marketing • Lead, develop, and inspire a growth-minded digital marketing team that serves as a thought leader and partner in digital innovation to the business • Build organizational capability in digital marketing strategy and execution, performance analytics, and partner marketing digital sophistication • Develop, own, and execute the DTC digital marketing strategy to drive acquisition, engagement, and retention • Own and direct relationships with digital marketing agencies, setting strategy, optimizing spend, and ensuring campaigns meet performance goals • Own the comprehensive paid media budget, channel strategy, and performance metrics for DTC channels to maximize ROI through ongoing performance analysis and channel optimization • Create and oversee testing strategies (A/B, multivariate, creative, and channel-level) to drive continuous optimization and innovation across products and clients • Serve as a strategic advisor to the partner marketing team • Collaborate with partner marketing managers to co-develop campaign strategies, test new channels & tactics, and share insights that lift partner performance • Collaborate closely with product marketing to translate value propositions into digital campaign creative • Partner with technology and web development and ecommerce teams to enhance marketing automation, tracking, and conversion rate optimization • Perform other miscellaneous functions and special projects as assigned

🎯 Requirements

• Bachelor’s degree or higher (Business, Marketing, Communications, or related field preferred) • 10+ years leading digital marketing from start to finish, managing budgets, and setting overall digital strategy • At least 5 years leading a high-performing digital marketing team that has driven D2C and/or B2C growth within digital channels • Advanced experience with paid media platforms across affiliate, search, programmatic, display, social, OLV, and other emerging channels • Experience with website and landing page development and optimization including best practices in SEO, CRO, and content management • Experience within financial services, insurance, or adjacent categories is preferred • Experience with email marketing in lead generation, nurture, and customer renewal (experience with Salesforce Marketing Cloud preferred) • Data-driven and metric-driven mindset • Knowledge of management principles and best practices • Knowledge of marketing automation, CRM and analytics, tools • Exceptional relationship management and communication skills, with the ability to influence at the executive level (both internally and externally) • Travel: Up to 25% domestic travel requirement

🏖️ Benefits

• AGIA offers health benefits including medical, dental, and vision • 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income • A prefunded optional FSA • 100% covered Life Insurance • Accidental Death and Dismemberment Insurance • Short Term/Long Term Disability • $250 Wellness Benefit • Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy