Product Marketing Director

🕒 July 22

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 43%

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Agital

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201 - 500 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Agital is a comprehensive digital marketing agency focused on driving ecommerce growth through a suite of services that include SEO, paid search, social media marketing, email marketing, and SMS marketing. With over 26 years of experience, Agital employs innovative digital marketing strategies across multiple channels to enhance the online sales and visibility of ecommerce businesses. The company partners with clients to provide end-to-end solutions that optimize marketplace presence on platforms such as Shopify and TikTok Shop, with a focus on results like increased return on investment, optimized conversion rates, and strategic business growth. Agital is recognized for its impact-driven marketing and has been honored with multiple SEO agency awards.

📋 Description

• Develop and own positioning and messaging across Go Fish Digital's portfolio of products and services. • Lead go-to-market planning and execution for product launches, service offerings, and strategic initiatives. • Create and maintain sales enablement materials, including battle cards, case studies, presentations, competitive insights, and customer-facing collateral. • Define and refine Ideal Customer Profiles through customer research, market analysis, and commercial feedback. • Partner with product, content, creative, demand generation, and sales teams to ensure consistent messaging across campaigns and customer experiences. • Conduct competitive research to strengthen product positioning and identify opportunities for differentiation. • Translate technical capabilities into customer-focused messaging that clearly communicates business value. • Establish feedback loops with sales and product teams to continuously improve messaging and go-to-market effectiveness. • Measure the effectiveness of product marketing initiatives and recommend opportunities for optimization.

🎯 Requirements

• 10+ years of progressive marketing experience, including 5+ years in product marketing. • Expertise in product positioning, messaging, go-to-market strategy, and sales enablement. • Experience marketing technical products, platforms, or technology-enabled services. • Demonstrated success creating sales enablement programs that improve commercial effectiveness. • Strong understanding of customer segmentation, buyer personas, and Ideal Customer Profile development. • Experience working cross-functionally with product, sales, and marketing teams. • Exceptional communication, presentation, and storytelling skills. • Experience in agency, digital marketing, SaaS, or technology-enabled services environments preferred.

🏖️ Benefits

• Autonomy – we hire intelligent people and give them the tools and training to succeed. • Growth Opportunities- growing company with room to play a key role at a pivotal time of growth. • Health insurance • Unlimited paid-time-off plan • 401k with company match • Gym subsidy • Company paid life insurance

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