Head of Creative

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AIOS

51 - 200 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

💰 Seed Round - Fella Health on 2020-01

Healthcare • Pharmaceuticals • B2C

AIOS is a consumer-facing telehealth health and wellness company that provides prescription-based weight-loss and men's health programs. The service pairs board-certified clinicians and free labwork (in-clinic or at-home) with medication-based treatments — including GLP-1 therapies (e. g. , tirzepatide), testosterone support (enclomiphene), and other metabolic/longevity medicines (metformin, rapamycin, NAD+) — shipped directly to members. Programs emphasize personalized metabolic assessments, health coaching, and a six-month money-back guarantee, targeting time-crunched men seeking sustainable weight loss, improved energy, and fertility/sexual health support.

📋 Description

• own creative — setting the direction, quality bar, and ideation system that drives performance at $1M+/month Meta spend • close the gap in emotional resonance and visual quality • lead and develop our in-house creative team of five • build the creative localisation playbook for Germany and the Netherlands • achieve this by building an AI-driven repeatable creative system • be a key driver of all Brand asset refreshes • elevate the existing AI-assisted production stack • lead high-velocity experiments across hooks, formats, angles, and messaging • work closely with the Head of Performance and the growing media buying team • oversee the development of best-in-class DRTV and performance creative

🎯 Requirements

• 5+ years leading performance creative for DTC brands running £500k+/month in adspend on Meta. • You can generate concepts, write briefs that unlock the team, and give direction that raises the ceiling. • You know why some ads make people feel something and others do not. • You have strong visual sensibility and aesthetic standards. • You have managed creative teams at real scale and developed talent above where you found it. • You build repeatable systems for ideation, briefing, and production. • You read creative performance data fluently and use it to inform decisions. • You have a demonstrated history of using AI to multiply creative output. • You are not just a great creative. You are someone the team can rely on. • 50+ hours a week, async, in a high-ownership culture.

🏖️ Benefits

• comprehensive medical insurance (if appropriate) • PTO with a yearly minimum (2+ weeks + national holidays) • fully distributed, fully async • $1,200/yr for books, courses, coaching • $1,200/yr for gym, health apps • free biweekly health coaching • MacBook + work-from-home equipment provided • We're still early so you get to shape our culture.

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