Product & Customer Marketing Manager

🕒 September 24

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Aiwyn

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

☁️ SaaS

💳 Fintech

🤝 B2B

💰 $113M Venture Round - Aiwyn on 2024-12

SaaS • Fintech • B2B

Aiwyn is a software platform for accounting firms that combines payments automation, practice management, a client experience portal, and a core tax system into a single, integrated solution. It helps firms accelerate payments, automate invoicing and reconciliation, modernize practice operations (time tracking, billing, project and resource management), and centralize client interactions and tax workflows. Aiwyn focuses on B2B partnerships with accounting firms and integrates with the wider accounting technology ecosystem; it recently acquired QuickFee’s U. S. payments business to strengthen its payments capabilities.

📋 Description

• Own product launches, messaging, enablement, and customer marketing across four products • Tier releases and write launch briefs for Product, Sales, Customer Success, and Marketing • Interview firm leadership teams and develop customer case studies and proof points • Build message maps for new features and test them with Sales • Run launch enablement sessions and update pitch decks and one-pagers • Refresh competitive battlecards after deal reviews • Manage the customer reference program • Draft launch press releases and award submissions • Ghostwrite LinkedIn posts and bylines for executives • Bring customer insights to Product to inform the roadmap • Write internal launch announcements • Drive outcomes including win rate, product adoption, and message consistency in the field • Report to the Director of Marketing and collaborate weekly with Product, Sales, and Customer Success

🎯 Requirements

• 4 plus years of product and/or customer marketing experience in B2B SaaS • Track record of owning product launches end-to-end, including tiering, messaging, and sales enablement • Customer marketing experience with case studies, references, advocacy, or customer advisory programs • Experience marketing to back-office buyers such as finance, operations, or accounting • Accounting or professional services experience is a strong plus • Writing and storytelling samples to share • Experience building competitive intelligence and battlecards • Comfort presenting to sales teams and customers • Daily use of AI tools, with ability to explain workflow • Experience with HubSpot, Salesforce, and Canva • Startup experience preferred, but not required • Legally authorized to work in the United States • Must answer whether employment visa sponsorship will be required • Must authorize a background check if required

🏖️ Benefits

• $1,000 travel reimbursement on your work anniversary each year • Remote, work-from-anywhere culture • Flexible PTO • Health, vision, dental, HSA/FSA, and mental health support • Stock options for every Full Time Employee • 401(k) matching • Competitive pay • Freedom in solving worthwhile, challenging problems alongside other A-players • Professional growth and meaningful work at a fast-growing SaaS startup