Growth Marketer

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October 14

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Alan

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Healthcare Insurance • Fintech • SaaS

Alan is a digital health insurance company offering a transparent and efficient health insurance experience. It distinguishes itself by providing fair prices, lightning-fast reimbursements, exceptional customer care, and easy administration through a 100% digital app. Alan boasts a +69 Net Promoter Score, indicating high member satisfaction, and aims to expand its successful model to Canada. With over 650,000 members and a streamlined administration process, Alan focuses on making health insurance simple and accessible. Their digital platform ensures members and administrators have a seamless experience, with quick claim reimbursements and transparent pricing policies. Alan is committed to redefining health insurance by being a preventer, insurer, and caregiver every day.

501 - 1000 employees

Founded 2016

⚕️ Healthcare Insurance

💳 Fintech

☁️ SaaS

📋 Description

• Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...) • Development of targeted campaigns for specific customer segments in the Belgian market • Design and execution of growth experiments to validate hypotheses and unlock new opportunities • Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences • Data-driven optimization of campaign performance, conversion rates, and ROI • Collaboration with design, content, Product, and Sales teams for integrated growth initiatives • Management of budget allocation, performance tracking, and reporting • Testing and validation of new channels and tactics as growth levers

🎯 Requirements

• At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations • Fluent in English • Fluent in French or Dutch • Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies • Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.) • Experience with A/B testing, experimentation frameworks, and budget management • Excellent copywriting skills for ads, landing pages, and sales collateral • Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic • Healthcare or HR SaaS industry experience (Nice-to-Have) • Experience scaling growth in international or multi-market environments (Nice-to-Have)

🏖️ Benefits

• Fair rewards. Generous equity packages complement your base salary, *for permanent contracts only.* • Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest. • All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones. • Flexible vacation policy and flexible working hours. Organize your time as you wish. • Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country* (permanent contracts only)*. • Transport. Country-specific commuter benefits. • Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises. • Personal growth through coaching: At Alan, coaching isn't just a perk -** **it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.** ****Learn more about our coaching culture****. • Parental leave. Extended parental leave for all new parents, *for permanent contracts only.*