Marketing Manager

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October 17

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Alfafam Management Consulting

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B2B • Management Consulting • Project Management

Alfafam Management Consulting is a dedicated consulting firm that specializes in empowering small and medium-sized businesses through tailored operational solutions. The company offers a range of services including project management, marketing management, system implementation, and HR services. With a focus on streamlining operations and boosting efficiency, Alfafam provides strategic leadership and expertise to help businesses navigate challenges, optimize processes, and drive sustainable growth.

11 - 50 employees

Founded 2021

🤝 B2B

📋 Description

• Manage client relationships with a consultative approach, identifying business goals, marketing gaps, and growth opportunities through discovery and ongoing collaboration. • Translate client needs into clear marketing strategies and actionable roadmaps that align with their objectives and audience. • Conduct onboarding sessions and strategy workshops to define campaign priorities, success metrics, and channel focus. • Serve as the primary marketing strategist for clients, ensuring all initiatives are data-driven, measurable, and aligned with business outcomes. • Develop and execute end-to-end marketing strategies and campaigns for clients, from onboarding through implementation. • Develop audience segmentation, messaging, and positioning strategies aligned with each client’s goals. • Write or oversee high-performing campaign assets (emails, landing pages, outreach sequences, content briefs). • Manage execution across CRM, automation, and ad platforms, ensuring campaigns go live on time and on brand. • Track all outreach and campaign performance; maintain dashboards and reports for visibility into conversions, engagement, and ROI. • Audit client marketing processes and identify high-impact improvements in cadence, content, and targeting. • Establish light, replicable systems for campaign management, tracking, and reporting. • Introduce performance dashboards and KPI frameworks clients can maintain internally. • Audit and improve CRM, marketing automation, and funnel systems (HubSpot, ActiveCampaign, Airtable, etc.) to enhance visibility and tracking. • Conduct regular performance analysis, iterate on messaging, and optimize based on response data and outcomes. • Coordinate closely with internal and client creative teams to align content, design, and messaging.

🎯 Requirements

• 4–6+ years in marketing strategy, campaign management, or growth operations. • Proven success running B2B or service-based campaigns that improved engagement and conversion. • Hands-on experience with CRMs, email platforms, and automation tools (HubSpot, Mailchimp, Airtable, Make/Zapier, etc.). • Ability to balance creative direction with analytical tracking and iteration. • Excellent written communication and client-facing presentation skills. • Highly organized, adaptable, and comfortable managing multiple client accounts. • Knowledge of paid ads, funnel optimization, or light copywriting.

🏖️ Benefits

• Flexible work arrangements • Professional development