Marketing Analytics Lead

🔥 23 hours ago

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Algomarketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

Artificial Intelligence • Marketing • SaaS

Algomarketing is a company that specializes in leveraging artificial intelligence to enhance marketing and sales processes. They unite AI-driven insights, MarTech, and SalesTech to drive growth, optimize sales, and amplify marketing efforts. Their services include AI & Analytics, Demand Generation, and optimizing technology stacks for better customer engagement. Algomarketing offers tailored solutions rather than one-size-fits-all, working on projects through project-led, services-led, or hybrid approaches. They have successfully helped global brands with localized marketing strategies and AI-driven budgeting tools. The company is known for its rapid innovation, strategic growth, and hosting industry webinars and events.

📋 Description

• Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability. • Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels. • Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making. • Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities. • Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting. • Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs. • Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes. • Support the development of a centralised analytics environment using Microsoft Fabric and Power BI. • Consolidate fragmented reporting into scalable, standardised dashboards and templates. • Develop and maintain a central marketing KPI and metrics dictionary. • Implement data validation processes and improve data quality across marketing systems. • Support data governance and standard tracking frameworks. • Enable self-service analytics by creating documentation, templates, and user training. • Analyse marketing performance trends and deliver actionable recommendations to stakeholders. • Provide insight across digital marketing, brand performance, and communications effectiveness. • Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.

🎯 Requirements

• Proven experience in marketing analytics, business intelligence, or data analytics roles. • Experience developing dashboards, scorecards, and reporting frameworks. • Strong experience with Power BI (or similar BI platforms). • Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager. • Understanding of data modelling, data pipelines, and modern analytics environments. • Experience working with multiple marketing data sources, including digital, campaign, and CRM data. • Strong analytical skills with the ability to translate complex data into clear business insights. • Excellent stakeholder management and communication skills. • Ability to work in structured, standards-driven environments with a focus on continuous improvement.

🏖️ Benefits

• Contract Length: 6 months, potential to extend • Full-time – 40 hours per week