Marketing and Communications Specialist

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July 11

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All Seniors Care Living Centres

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Healthcare Insurance • Wellness • Non-profit

All Seniors Care Living Centres is a prominent Canadian company specializing in senior living and care. With a commitment to providing high-quality supportive services, this organization offers a range of living accommodations, including independent and assisted living options. Their residences are designed to enhance the quality of life for seniors, featuring luxurious living spaces and comprehensive wellness programs aimed at addressing both physical and emotional needs. The company prides itself on its innovative approach and dedication to individualized care, ensuring a safe and nurturing environment for all residents.

501 - 1000 employees

Founded 2005

⚕️ Healthcare Insurance

🧘 Wellness

🤝 Non-profit

📋 Description

• Develop Marketing Strategies : Create and implement communications plans for product launches across multiple brands. • Manage Content Calendars : Oversee email campaigns and product launches to drive engagement and sales. • Craft Clear Messaging : Write consistent messaging highlighting our products' value throughout the customer journey. • Update Website Content : Manage website updates using Laravel Nova CMS, ensuring all content is current and engaging. • Copyrighting: Author and produce content for press releases, blog posts, and emails as needed. • Team briefings: Create clear, actionable briefs for designers, copywriters, and other content producers. • Engage Customers : Communicate with customers about upselling, cross-selling, and maintaining their interest in our offerings. • Craft surveys and utilize other feedback techniques to gain a clear understanding of the customer's needs and interests to improve customer segmentation. • Utilize Tools Effectively : Use tools like Asana, Slack, Notion, Figma, and Laravel Nova to streamline workflows and improve campaign performance.

🎯 Requirements

• Education : A degree in Marketing, Communications, or a related field. • Experience : At least 5 years of content and product marketing experience, demonstrating a strong track record of successful campaigns. • Interpersonal Skills : Excellent communication and interpersonal skills to collaborate effectively with team members and stakeholders. • Planning Skills : Strong organizational and planning abilities to manage multiple projects and deadlines efficiently. • Attention to Detail : A keen eye for detail is essential—there's no room for spelling or grammar mistakes in our communications. • Consumer-Centric Mindset : The ability to step into the mind of the consumer, identifying their pain points and addressing them through effective messaging. • Brand Versatility : Comfort in oscillating between different brands and voices, adapting your style to suit various audiences while maintaining brand integrity. • Creative and Analytical : A balance of creativity and analytical thinking, allowing you to develop innovative marketing strategies backed by data-driven insights. • Email Marketing Knowledge : Familiarity with email marketing strategies and best practices to enhance our communication efforts. • Content Creation with AI : Proficiency in creating and editing content using AI tools while staying true to our brand voice. • Interest in Frontend Frameworks : While not required, an interest or knowledge of frontend frameworks (such as Vue.js, Nuxt, JavaScript etc.) or frontend development would be advantageous in understanding our audience better. • Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less. • Meeting-free mindset : Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows.

🏖️ Benefits

• Competitive salary and performance bonus structure • Flexible paid time off for work-life balance • Paid time off during your local bank holidays • Budget for training/equipment/conferences • Time to study and learn new skills • Company-wide target bonus of up to 20% • Participate in the annual company workcation trip • Work for a brand users love!