Lifecycle Copywriter

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Alpha Lion

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Wellness • Sports • B2C

Alpha Lion is a company that specializes in high-performance supplements, catering to fitness enthusiasts and athletes. Their product lineup includes pre-workouts, muscle-building supplements, fat-burning products, and other health and wellness items designed to enhance athletic performance and overall well-being. Known for their SuperHuman series, Alpha Lion aims to provide effective and innovative solutions for individuals looking to improve their fitness and health.

11 - 50 employees

Founded 2017

🧘 Wellness

⚽ Sports

👥 B2C

📋 Description

• Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics • Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more • Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data to deliver timely, relevant, and personalized messaging • Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows • Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results • Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies • Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys • Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact

🎯 Requirements

• 3+ years writing sales-focused email/SMS copy for DTC and eCommerce brands • Strong understanding of subscription metrics (retention rate, churn, LTV) and how to influence them through messaging • Ability to create full strategic briefs—covering design, UX flow, content hierarchy, and messaging structure • Native English speaker or culturally fluent in U.S. communication style • Comfort working in a remote, fast-moving, performance-driven environment

🏖️ Benefits

• Access to Alpha Lion supplements and exclusive discounts • Performance bonuses • Growth incentives • Benefits built to support health, wellness, and professional goals