Senior Manager – Insights & Innovation

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October 4

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Antelope

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eCommerce • Retail • Wellness

Antelope is an online retailer that specializes in high-quality pet products and services. They offer a wide range of items including treats, dental care products, wellness solutions, and specialty food for dogs and cats. Antelope emphasizes transparency and innovation in pet care, aiming to provide the best standards for pet nutrition and health, ensuring pets live vibrant and healthy lives alongside their owners.

51 - 200 employees

Founded 2021

🛍️ eCommerce

🛒 Retail

🧘 Wellness

📋 Description

• Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth. • Provide senior leadership with regular, data-driven updates on consumer trends and brand health. • Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy. • Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness. • Own brand P&L delivery, balancing revenue growth with profitability. • Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth. • Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty. • Ensure a consistent, compelling brand voice across all touchpoints. • Build and manage a robust innovation pipeline that spans categories and brands. • Partner cross-functionally to bring new products from ideation to successful commercialization. • Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions. • Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance. • Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth. • Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact. • Coach and mentor brand management team members, building a high-performing and accountable function. • Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization.

🎯 Requirements

• 8–10 years of progressive experience in brand strategy, consumer insights, and/or innovation within CPG is a must. • Proven ability to design and lead consumer insights programs (qualitative & quantitative) and translate findings into actionable strategies. • Demonstrated success managing brand P&L, with experience in pricing, promotion, portfolio management, and channel strategy. • Strong background in innovation pipeline development, from ideation through commercialization, including category expansion. • Experience leading portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics. • Skilled in customer segmentation and applying insights to optimize media investment and messaging. • Proven track record of building strong cross-functional partnerships to drive results. • Demonstrated leadership in developing and coaching high-performing teams, with the ability to act as a strategic partner on enterprise-level initiatives. • Analytical, strategic, and creative thinker with the ability to balance data-driven rigor and brand storytelling. • Must love dogs or cats (& treats!).

🏖️ Benefits

• Flexible work arrangements