Product Growth – Apps

🕒 June 2

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Aperture

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Marketing

Aperture is the growth agency specializing in full funnel optimization, offering services in creative advertising, product optimization, and growth consulting. With a team led by industry experts, Aperture aims to help companies enhance their growth through proven strategies and data-driven insights. The agency has a diverse portfolio of clients and focuses on reducing customer acquisition costs and improving conversion rates for its partners.

📋 Description

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

🎯 Requirements

• Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business • Track record of materially improving activation rates or reducing time-to-value through structured experimentation • Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context • Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads • Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test • Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes • Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency) • Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience • Comfortable working across product, data, and marketing - this role spans all three • Nice to have • Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty) • Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar • Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV • Experience building growth frameworks that others can use, not just doing the work yourself