Brand & Experiential Marketing Manager

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October 2

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Apothékary™

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Wellness • eCommerce • B2C

Apothékary™ is a company specializing in offering holistic health solutions through natural and organic products. Their line includes tinctures aimed at stress relief, metabolic health, cognitive support, and alcohol alternatives. Apothékary™ emphasizes natural healing through herbal medicine, providing remedies like the Blue Burn™ for metabolic support and Mindcraft™ for cognitive enhancement. They are committed to using sustainably sourced, certified organic ingredients, and their products are designed to support wellness from the inside out.

11 - 50 employees

🧘 Wellness

🛍️ eCommerce

👥 B2C

📋 Description

• Own and execute our community and VIP (influencer/media) event strategy to drive brand awareness, engage our partner and customer community. • Work closely with any third-party vendors involved to ensure seamless execution of events and fulfillment of event and brand partner obligation • Manage event budgets, and negotiate financial terms, deliverables, and timelines with partners. • Collaborate with cross-functional teams to ensure messaging, promotion, deliverables, and tactics align with event goals. Coordinate with the social team on promotion calendar and to ensure content is captured at the event. • Establish success criteria and analyze event impact; prepare stakeholder and executive-level post-event follow up and make recommendations for improvement. • Work with Senior Brand Manager on our upcoming Dry January activations and Journey East to West in February or March of 2026 - creating concept, finding venue, coordinating with partners, and ensuring a memorable experience for our guests. • Sourcing and securing brand collaborations that align with Apothékary’s values and ethos, including quarterly product partnerships, hotel collaborations, subscription boxes, and more. • Execute brand proposals in addition to brand outreach and follow-ups • Manage run-of-show documents end to end • Track the cultural landscape, competitive environment and consumer trends to ensure that Apothékary is positioned as industry leader • Manage partnership budgets, and negotiate financial terms, deliverables, and timelines with partners. • Coordinate with internal teams (marketing, sales, product) to integrate partnerships into broader business objectives. • Manage hospitality partnerships and pitch Apothékary for in-room amenities, restaurant mocktails, and other activations.

🎯 Requirements

• Bachelor's degree in Business Administration, or related field is preferred. • At least 2+ years of previous work experience in brand marketing and/or experiential marketing with a proven ability to create an impactful event from start to finish. • Collaborative, hands-on, and willing to support all aspects of event delivery • Creative, analytical thinker and creative problem solver that thrives in fast paced environment • Passionate about storytelling through brand marketing • Passion for health and wellness industry • Detail oriented with ability to take initiative, prioritize, multitask, and work independently • Proficient with Microsoft Office and Google Suite or related software. • Previous experience at a high-growth, fast-paced startup (Bonus points) • Entrepreneurial mindset (Bonus points)

🏖️ Benefits

• Comprehensive health, dental and vision plans • Monthly paid Mental Health Days in addition to PTO • Monthly Apothékary product stipend