Middle Product Manager

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appflame

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B2C • eCommerce • SaaS

appflame is a Ukrainian company that designs innovative products aimed at enhancing lives and breaking new ground in the tech industry. With a mission to develop inclusive and user-friendly applications, the company is known for its notable products like Taimi, an inclusive LGBTQI+ dating app, and Hily, a popular dating platform that connects millions globally. Additionally, appflame specializes in creating SaaS solutions for communication and user retention, reflecting its commitment to tackling challenges and improving user experiences.

201 - 500 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

📋 Description

• Own the product area: decisions, roadmap, execution • Run and scale A/B tests that improve Traffic-driven funnel metrics (CTR, CR, EPC, ROI) • Generate and validate bold product hypotheses using real data • Enhance user value through better ranking logic, content experiences, and personalized review flows • Identify growth opportunities through competitor research, SERP behavior, and market trends • Collaborate with product, SEO, analytics, engineering, and AI teams to ship fast • Use AI, automation, and clustering models to speed up research and execution • Directly influence unit economics and revenue through product improvements

🎯 Requirements

• 1+ year in MarTech/PPC/SEO/CRO, or 6+ months in Growth/Product Marketing/Product • Strong analytical thinking and data-driven decision-making • Experience with funnels, performance metrics, and measurable product impact • Curiosity for automation and modern AI tools • Upper-Intermediate+ English • Proficiency with analytics platforms such as Google Analytics, Tableau, Amplitude, or similar tools will be an advantage • Background in review, comparison, or quiz-based funnels will be an advantage • AI automation/content projects will be an advantage

🏖️ Benefits

• Powerful social package and fair compensation • We provide all conditions for your talents to be fully revealed • Well-established processes and no barriers to growth within the company • A sense of yourself among your people who are charged with results