Senior Marketing Data Analyst

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🔥 0 minutes ago

🌐 United Kingdom, Portugal, +2 more countries – Remote

🇬🇧 United Kingdom – Remote 🇵🇹 Portugal – Remote 🇷🇸 Serbia – Remote 🇲🇩 Moldova – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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ApprovalMax

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

☁️ SaaS

💸 Finance

🤝 B2B

💰 $12.9M Private Equity Round - ApprovalMax on 2024-11

SaaS • Finance • B2B

ApprovalMax is a cloud-based SaaS platform that automates accounts payable and receivable approval workflows for finance teams, accountants, and bookkeepers. It integrates with major accounting systems (Xero, QuickBooks Online, NetSuite, Oracle) and offers features such as approval routing, automated data capture, audit trails, fraud controls, multi-entity support, and an integrated payments option (ApprovalMax Pay). The product is focused on improving financial controls, compliance, and operational efficiency for businesses and accounting practices.

📋 Description

• Own the analytical relationship between the Data Team and Marketing function • Build and maintain core marketing dashboards, reports, and models • Analyse visitor-to-trial-to-paid funnels, nurture performance, lifecycle progression, and leading indicators • Quantify channel and campaign performance, including spend, CAC, payback, pipeline contribution, and retained revenue • Rebuild and maintain marketing attribution and reconcile platform-reported numbers with warehouse data • Design and analyse marketing experiments, including landing pages, nurture sequences, pricing, and packaging messages • Diagnose tracking implementations, cookie and local-storage handling, and referrer behaviour • Own event taxonomy, Google Tag Manager container, UTM naming standards, tracking QA, dataLayer specifications, and server-side tracking requirements • Own HubSpot marketing property schema and Marketing KPI and Metrics Glossary definitions • Define working processes between Data and Marketing, including intake, SLAs, escalation paths, and freshness expectations • Build self-service dashboards and automated reports using Lightdash, Amplitude, and GA4 • Use LLM-assisted tools and AI coding agents for data exploration, query generation, insight synthesis, and documentation • Flag data quality issues, participate in triage and agile planning, provide code reviews and technical guidance to junior analysts, and help establish analytics standards

🎯 Requirements

• 4+ years of hands-on experience in a data analyst role, including significant marketing, growth, or GTM funnel analysis for senior stakeholders • End-to-end ownership of a marketing measurement stack, including attribution modelling, event taxonomy, UTM governance, and platform-to-warehouse reconciliation • Ability to diagnose existing tracking implementations, including tracking code, cookies, local storage, and referrer handling • Demonstrated use of AI coding agents and LLM-assisted tools as a core analytical workflow • Strong SQL skills • Proficiency in Python for data manipulation, automation, and analysis, with production-quality coding experience • Hands-on experience with GA4, Google Tag Manager, a CRM (HubSpot strongly preferred), and paid-channel reporting • Experience with modern BI and product analytics tools such as Lightdash, Looker, or Amplitude • Experience combining CRM, product, finance, and marketing data • Ability to communicate findings clearly to senior non-technical audiences through writing, verbal communication, and visualisations • Experience with metric governance, definitions, ownership, and resolving metric conflicts • Ability to scope ambiguous questions, state assumptions, and deliver useful analysis before perfect data exists • Experience in SaaS or B2B, subscription metrics, product-led trial funnels, dbt, server-side tracking, incrementality testing, embedded analytics, LLM application patterns, or mentoring are nice to have

🏖️ Benefits

• Health & Wellbeing Benefit Stipend • Home Office Setup - one off £500 reimbursement, post probation • 26 days of paid time off • 1 additional day off for your birthday • Service-years recognition financial reward • Regular performance-based compensation reviews • Growing international business with 20,000+ subscribers