Senior Director, Marketing – Emerging Channels

Job not on LinkedIn

October 16

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

Apply Now

Receive Emails with Similar Jobs

Arctic Wolf

WebsiteLinkedInAll Job Openings

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

1001 - 5000 employees

Founded 2012

📋 Description

• Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution. • Shape the marketing strategy for Arctic Wolf’s emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan. • Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally. • Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments. • Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner. • Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach. • Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration. • Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels. • Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments. • Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies. • Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation.

🎯 Requirements

• 8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus) • Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier) and AWS/Alliances (Amazon Web Services, other hyperscalers) • 6+ years prior management experience • Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • RRSP and 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave