Account-Based Marketing Specialist

Job not on LinkedIn

October 10

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $100k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Arkose Labs

WebsiteLinkedInAll Job Openings

Cybersecurity • Fintech • Gaming

Arkose Labs is a leading cybersecurity firm focused on fraud prevention and account protection. They offer comprehensive solutions designed to enhance online security for various sectors, including fintech, media, e-commerce, and gaming. With an emphasis on bot detection and prevention, Arkose Labs works to secure transactions and ensure genuine user experiences while mitigating the risk of cyber threats.

201 - 500 employees

Founded 2016

🔒 Cybersecurity

💳 Fintech

🎮 Gaming

💰 $70M Series C on 2021-05

📋 Description

• Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria • Define target account selection criteria and segmentation framework • Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier • Create ABM playbooks and best practices documentation • In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndication • Develop account-specific value propositions and messaging frameworks • Coordinate intent data monitoring and trigger-based outreach programs • Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms • Partner closely with sales leadership and account executives to prioritize target accounts • Establish clear processes for account handoffs, lead routing, and opportunity tracking • Facilitate regular account planning sessions between marketing and sales teams • Create shared account intelligence repositories and communication protocols • Develop sales enablement materials specific to ABM initiatives • Work with demand generation, content marketing, and field marketing teams to create cohesive account experiences • Collaborate with sales development reps (SDRs) on account research and outreach sequences • Partner with customer success on expansion ABM strategies for existing accounts • Coordinate with product marketing on account-specific use cases and ROI stories • Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates) • Track campaign performance at the account level and optimize based on insights • Conduct regular program reviews and present results to leadership • Monitor account progression through buying stages and identify acceleration opportunities • Calculate and report on ABM ROI and contribution to revenue targets

🎯 Requirements

• 6+ years of experience in B2B marketing with at least 3 years focused on account-based marketing • Demonstrated success driving pipeline and revenue through ABM programs • Strong understanding of B2B buying cycles and complex sale processes • Experience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.) • Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms • Excellent analytical skills with ability to translate data into actionable insights • Strong communication and presentation skills for executive-level audiences • Proven ability to build relationships and influence cross-functional stakeholders.

🏖️ Benefits

• Competitive salary + Equity • 401k plan • Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents • Flexible PTO • Life insurance coverage • Short and Long Term Disability Insurance paid by the company • Generous nationwide parental leave policy • Amazing discounts program • Wellbeing package including mental health and gym discounts • Flexible working hours to support personal well-being and mental health • Employee Assistance Program