Specification Sales Manager – Northern England Region

November 25

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Armstrong Fluid Technology

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Hardware • Energy • B2B

Armstrong Fluid Technology is a global engineering and manufacturing company that designs, produces and services pumps, circulators, heat-transfer equipment, packaged HVAC and fire-safety systems, and related controls and software. The company combines hardware (high-efficiency pumps and packaged plant solutions) with digital tools and services — such as Pump Manager, ADEPT selection software and Active Performance Management — to optimize building and district energy systems for energy efficiency, sustainability and reduced operating costs. Armstrong primarily serves commercial, industrial and institutional customers (data centers, hospitals, district energy, facilities managers) with B2B solutions, parts, commissioning and lifecycle service offerings.

1001 - 5000 employees

Founded 1934

🔧 Hardware

⚡ Energy

🤝 B2B

📋 Description

• Build and maintain relationships with building owners, operators, developers, and consultants to position Armstrong’s products as the BoD in key projects. • Engage with customers to understand their needs, identify opportunities and influence bid criteria to include Armstrong solutions early in the design phase. • Target verticals like commercial design-build, district energy and data centres, collaborating with internal teams to tailor solutions. • Leverage government funding and infrastructure projects for new energy-efficient builds. • Participate in industry events to strengthen Armstrong’s brand and engage with key decision-makers. • Develop strong relationships with clients, focusing on becoming the BoD by providing value early in design stages. • Offer exceptional post-sale support to ensure customer satisfaction and continuously analyse customer feedback. • Promote Armstrong products, driving sales through direct outreach to consulting engineers, mechanical engineers, and building owners. • Develop territory plans with clear objectives and sales strategies to exceed targets. • Apply Armstrong’s sales strategy and product knowledge to consistently close deals and grow market share. • Maintain accurate records in the CRM system and track sales activities, market conditions, and competitive activities. • Produce bi-weekly market activity reports and monitor progress towards sales objectives. • Work with internal teams to provide feedback and improve customer service.

🎯 Requirements

• University degree in Engineering or equivalent sales, marketing and leadership experience. • Substantial work experience and knowledge in building and managing HVAC services, operations, teams and infrastructure. • Familiarity with Asset Management Systems and methodologies is preferred. • Proven track record in end-user specification sales, managing relationships with decision-makers in commercial, district energy, and data centre sectors. • Proven team-oriented leadership, with a strong focus on driving action and delivering results. • Proficient in reading construction drawings, layouts, and electrical/hydraulic schematics. • Expertise in positioning complex solutions as the Basis of Design in large-scale projects. • Highly skilled in utilizing CRM software to manage customer data, track forecasts, and generate detailed reports. • Strong ability to create and deliver impactful presentations, and engage effectively with senior executives, engineers, end users, and other key stakeholders. • Expert in leveraging Armstrong’s sales process and tools to promote energy-efficient solutions. • Data-driven, with advanced analytical skills to enhance sales performance and outcomes. • Exceptional problem-solving skills, with the ability to provide clear, actionable recommendations. • Highly organized, with meticulous attention to detail. • Known for an open and authentic communication style, fostering transparency and trust. • Ability travel regionally (approximately 50% of the time).

🏖️ Benefits

• Competitive Salary plus benefits