Product Marketing Manager

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October 15

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Artia

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Software • Enterprise • Project Management

Artia é uma plataforma de software destinada à gestão de projetos, oferecendo mais de 30 ferramentas para ajudar equipes a gerenciar tarefas, cronogramas e recursos de forma eficiente. Com suporte em português e focando no mercado brasileiro, a Artia utiliza tecnologia de inteligência artificial para otimizar o planejamento e a análise de dados dos projetos. A ferramenta é projetada para melhorar a visibilidade e a organização dos projetos, facilitando a comunicação entre as equipes e o acompanhamento do progresso em tempo real.

51 - 200 employees

Founded 2009

🏢 Enterprise

📋 Description

• Define key messaging and strategic positioning for product initiatives, ensuring clarity and differentiation in the market. • Collaborate with the Product team to understand the backlog, features in development, and guide go-to-market strategies. • Conduct market research and competitive analysis to identify trends, evaluate competitors, and map customer needs. • Translate usage data, customer feedback, and market intelligence into actionable insights that inform prioritization and evolution of the product roadmap. • Plan, develop, and execute product marketing strategies focused on demand generation, engagement, and increasing adoption of the Artia platform. • Produce presentations and strategic content, and enable the commercial team with materials that support sales cycles and product differentiation. • Create educational and engaging content (such as case studies, feature videos, and blog articles) to support the customer journey and strengthen brand positioning. • Monitor and analyze the performance of product marketing campaigns, continuously optimizing initiatives based on metrics and results.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Project Management, or related fields. • Proven experience as a Project Manager or Product Marketing Manager, preferably in technology or SaaS. • Strong understanding of project management methodologies and digital marketing tools. • Excellent written and verbal communication skills.

🏖️ Benefits

• Flexible working hours