AI Marketing Assistant

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🕒 June 3

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging. • Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data. • Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting. • Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors. • Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines. • Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools. • Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials. • Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics. • Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.

🎯 Requirements

• A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity. • Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience. • Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting. • A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics. • Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business. • Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment. • A collaborative, team-first attitude with clear and confident communication skills, both written and verbal. • Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.