Director of Marketing

Job not on LinkedIn

November 24

Apply Now

Receive Emails with Similar Jobs

Aspire Software

WebsiteLinkedInAll Job Openings

SaaS • Enterprise • B2B

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

1001 - 5000 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Develop and execute Inatech’s global marketing strategy in alignment with business goals and sales objectives. • Position Inatech as a thought leader in ETRM, marine fuel management, and energy technology segments. • Partner with the CEO and sales leadership to shape go-to-market (GTM) initiatives. • Strengthen the company’s global brand identity through consistent messaging and visual representation. • Oversee corporate communications, public relations, and digital presence across all channels. • Manage media relationships and coordinate industry event participation, webinars, and speaking engagements. • Drive inbound and outbound lead generation campaigns across digital platforms (LinkedIn, Google, industry portals, etc.). • Optimize marketing funnels and lead-nurturing processes in collaboration with sales. • Manage marketing automation tools and CRM systems (HubSpot, Salesforce, Zoho, etc.). • Lead content development — case studies, whitepapers, blogs, videos, and customer success stories. • Collaborate with product teams to translate complex software offerings into market-relevant value propositions. • Develop sales enablement assets (pitch decks, solution briefs, demos, etc.) for the global sales team. • Conduct competitive and market analysis to guide pricing, positioning, and go-to-market decisions. • Define key marketing KPIs and use data-driven insights to continuously improve performance. • Build and lead a high-performing global marketing team with expertise across content, digital, and communications. • Manage external agencies, creative vendors, and PR partners to deliver measurable outcomes.

🎯 Requirements

• 10–15 years of progressive experience in B2B SaaS marketing, with at least 5 years in a leadership role. • (Strong) experience in the energy, oil & gas, commodities, or trading technology sectors. • Proven ability to build and scale marketing programs that drive enterprise software sales. • Demonstrated success in demand generation, brand management, and digital marketing in a global setting. • Hands-on experience with CRM, marketing automation, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.). • Exceptional storytelling, communication, and stakeholder management skills. • Experience collaborating with cross-border sales and product teams.

🏖️ Benefits

• Remote-first, global working environment. • High-growth company with an entrepreneurial culture. • Opportunity to make a measurable impact on a global SaaS business. • Direct exposure to executive leadership and strategic decision-making.