AEO – Marketing Strategy Lead

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October 21

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ATAK Interactive

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B2B • eCommerce • SaaS

ATAK Interactive is a full-service marketing and technology agency that specializes in Revenue Operations (RevOps) to help businesses streamline their sales, marketing, and customer success processes. They leverage innovative strategies and technologies such as HubSpot and Salesforce to optimize CRM systems, enhance lead generation, and improve overall business efficiency. With a strong focus on customized solutions, ATAK provides services ranging from marketing automation and sales enablement to full-stack development and UI/UX design, ensuring their clients achieve measurable growth and success.

11 - 50 employees

Founded 2005

🤝 B2B

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop **integrated marketing strategies** across **AEO, SEO, and Paid Media** that drive inbound lead generation and long-term visibility. • Design frameworks that align **organic search, AI-driven discovery, and paid acquisition** into one seamless funnel. • Educate and guide clients on how **AI changes discovery** — and how structured content, authority signals, and entity optimization improve visibility across AI platforms. • Create modern **lead generation playbooks** that map content, targeting, and automation strategies to each stage of the buyer journey. • Lead internal and client strategy sessions that connect marketing performance with business outcomes. • Build strategies that increase brand presence across **AI engines and search ecosystems** (Google SGE, ChatGPT, Gemini, Perplexity, Copilot). • Integrate **semantic SEO**, **structured data**, and **entity mapping** to enhance AI and search visibility. • Develop reporting methods for **AI visibility**, **answer citations**, and **generative inclusion rates**. • Stay ahead of emerging trends in **AEO, GEO, and Search Marketing 2.0** — turning insights into actionable client strategies. • Partner with paid media specialists to align **search, social, and retargeting campaigns** with AEO and SEO goals. • Develop **cross-channel demand generation frameworks** that blend brand storytelling with data-driven targeting. • Ensure clients’ lead gen funnels are optimized from awareness to conversion — across **Google, Meta, LinkedIn**, and AI ecosystems. • Guide testing and measurement strategies that connect creative, landing page experience, and AI visibility into one growth narrative. • Serve as the **strategic lead** on key client accounts, translating insights into executive-ready recommendations. • Lead workshops on **AI search visibility, lead gen strategy, and performance integration**. • Deliver strategic reports that blend traditional marketing KPIs (MQLs, CAC, ROAS) with emerging metrics (AI inclusion rate, entity authority lift, share of generative voice). • Build long-term partnerships rooted in education, innovation, and measurable growth. • Partner with ATAK’s SEO, Paid Media, and Content teams to build unified client roadmaps. • Mentor specialists in AEO strategy, structured data, and AI-driven visibility techniques. • Test emerging tools, data layers, and automation workflows that enhance client performance.

🎯 Requirements

• 5+ years experience in **marketing strategy, SEO, or growth leadership**, ideally within an agency or consulting environment. • Deep understanding of how **AI and generative tools** are transforming **search, visibility, and lead generation**. • Proven ability to develop multi-channel strategies that blend **SEO, AEO, and Paid Media** to drive qualified leads. • Working knowledge of: • - **Google Ads, LinkedIn Ads, Meta Ads** • - **Structured data, schema, and Knowledge Graph optimization** • - **Analytics tools** (GA4, Looker Studio, Databox, HubSpot, Salesforce) • 3+ years experience at a Marketing Agency • Analytical, strategic, and creative — able to connect insights from AI and search data to real business impact. • Excellent communication and client leadership skills.