Director of Growth

Job not on LinkedIn

November 17

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

💵 $145k - $165k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Aterian (NASDAQ: ATER)

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B2C • eCommerce • Retail

Aterian is a company that owns and operates a diverse portfolio of consumer product brands designed to enhance and simplify everyday life. The company focuses on various categories, offering innovative and quality products that cater to a wide range of consumer needs worldwide. Aterian values innovation, quality, diversity, customer-centricity, equity, and inclusion, continuously pushing the boundaries to improve the everyday moments of its global customer base.

201 - 500 employees

Founded 2014

👥 B2C

🛍️ eCommerce

🛒 Retail

📋 Description

• Own and execute a comprehensive DTC growth strategy across brand sites, email, SMS, organic social, and non-marketplace paid media (Meta, Google, TikTok, etc.) • Build channel expansion roadmaps and customer acquisition programs • Create data-driven frameworks for experimentation and scaling • Partner closely with Marketplace leadership to align brand experience and budget strategy • Present performance insights and strategic recommendations to executives • Build lifecycle programs that increase retention and repeat purchase • Develop high-performing email/SMS strategies that boost LTV • Lead segmentation, personalization, and post-purchase engagement • Establish retention KPIs and cohort-based measurement • Lead CRO initiatives to increase conversion rate and AOV • Run A/B tests across site UX, messaging, and promotions • Improve friction points across the customer journey • Optimize PDPs, checkout, and merchandising • Own growth-focused paid media strategy across Meta, Google, TikTok, and emerging channels • Manage agencies or build in-house specialists over time • Optimize CAC and maintain strong LTV:CAC ratios • Test and scale new acquisition channels • Define hiring roadmap as growth scales • Mentor and develop direct reports (initially Lifecycle Marketing Manager, later DTC Paid specialists) • Foster a culture of experimentation and data-driven decision-making

🎯 Requirements

• 4+ years in Growth, DTC, Ecommerce, and Paid Media leadership roles • Proven experience building DTC revenue streams from early-stage or zero-to-one environments • Expertise in lifecycle marketing, retention, CRO, analytics, and multi-channel paid media • Strong technical fluency with Klaviyo/Attentive/Postscript, Google Analytics, A/B testing tools, ecommerce platforms (Shopify/WooCommerce), and attribution models • Experience in consumer products, CPG, or multi-brand ecommerce environments • Strong strategic leadership, communication, and cross-functional collaboration skills • Entrepreneurial, data-driven, resourceful, and comfortable in fast-changing environments.